Buying and selling online

The Best Guide To E-commerce: Purchasing And Selling Online –

Table of ContentsThe Evolution Of The Internet And Its Impact On Retail Spaces … – TruthsGetting The The Pros & Cons Of A Retail Store Vs. An Online Store – Small … To Work

What will you find in this short article? Markets, such as Amazon, eBay and Tmall, now account for much of the global B2C e-commerce trade. Anybody can list on a market, so you typically have numerous retailers selling the exact same item. In the standard example, it doesn’t matter that great deals of merchants are selling the exact same product, as they are accommodating just the people in the shop.

Amazon, for instance, is one shop. Yet there are often hundreds of merchants all offering the exact same product on Amazon. It boils down to basic economics. There is an elevated level of supply on markets. This leads to a lower prices. Marketplaces are triggering rate wars in between retailers noting on them.

For instance, Business A and Business B are both sellers, selling the same item. Company A puts the product on a market for 10, and starts to make cash. Business B sees that this is making Business A cash, so notes it for 9. Business A then minimizes the cost to 8, and so on till both business are making simply enough that it is worth selling the product.

If the rate competitors continues, the perceived worth of the item will be the marketplace price, and not the initial RRP. This is a decline of the brand name, brought on by the merchants’ method online (which causes over supply). Numerous retailers are selling through online markets, why don’t brand names? Standard models require physical areas and access to consumers.

If brand names control the supply of item on online marketplaces (by doing it themselves) they prevent rate wars and increase market value (not to mention making included margins). Proof shows retailers do not stop stocking item if brands offer direct online. This is since many large retailers will have physicals sales, and their own e-commerce, that would be left entirely unaffected.

Therefore brands see incremental (and not cannibalistic) sales. Examples of companies doing this well consist of: In 2016, e-commerce sales grew by 59% year on year, to 1bn. This didn’t lead to a cannibalisation of existing sales, net sales increased by 18%. In 2015, e-commerce sales grew 64% year on year, to 22.9 m.

This didn’t lead to a cannibalisation of existing sales, net sales increased by 3% (exactly the $1bn boost in e-commerce sales). This is coming! Brands will be selling direct through marketplaces if they are not already, and they will be restricting supply and enjoying the margins!So, what can merchants do to make certain that they are not cut out of the loop? Establish marketplaces.

If retailers are competing with brand names on 3rd celebration markets, they can merely cut supply. You can hand down the danger. Holding stock is dangerous, and requires a higher in advance cost. If there is an opportunity to pass on this risk to the brand, why not? The brand needs to hold stock anyway, and they already have logistics establish for offering on other marketplaces.

The 6-Minute Rule for E-commerce Retail Sales As A Percent Of Total Sales … – Fred

If their website is set up to encourage cross-sell, then merchants can increase client basket size for really little money. Implying added profits is at very little cost. What’s your viewpoint- should brand names and merchants begin developing their own marketplaces? Tell us below or!.

Both essential and a high-end, cathartic and enjoyable, shopping, in some kind or another, is one the hallmarks of a functioning society. While shopping has been around nearly as long as history itself, how we shop is always growing and changing with time. As innovation advances, so does the shopping, and there appears to be no end in sight.

The innovation of the last decade has actually genuinely changed how we live life, and the modification in how we go shopping and will continue to store is just starting. So what is the future of shopping? By getting a much deeper understanding of retail, e-commerce, and how shopping has already altered in 2018, we can begin to get a concept of what lies ahead for this most enjoyed activity.

Retail can be carried out in a variety of methods: in a traditional establishment like a shopping mall or grocery store, online, person-to-person sales, or perhaps direct-mail advertising. E-commerce, on the other hand, describes business transactions that are primarily made electronically through the Internet. There is something referred to as “retail e-commerce sales,” which are the sale of products and services where business and transaction take place of the Internet either through an extranet, Electronic Data Interchange (EDI), or similar online systems.

Conventional retail or the shopping experience where you go out to a specific establishment to purchase an excellent or service is definitely alive and well. This many fundamental type of shopping will likely constantly exist. Nevertheless, many shops exist both as a brick and mortar storefront as well as an online store.

Printing and Packaging Design – things you didn’t know

Unknown Facts About Print And Packaging Design – Mikaela Gallo

Table of ContentsDoes Your Packaging Design Matter For Online Shopping? – QuestionsThe Best Guide To Everything That You Need To Know About Packaging In E …Some Known Factual Statements About B2b Ecommerce Packaging Trends And Solutions – Oro Inc. Not known Incorrect Statements About 6 Guidelines For Packaging Solutions In The Ecommerce Industry Getting The Print And Packaging Design – Mikaela Gallo To Work

Putting some forethought into your product packaging style is basic to both producing repeat customers and building your brand name identity. It is crucial to consider all elements of the consumer’s experience with your product when making decisions about how to package it. This starts with the online impression and expectations that are created by your brand image when they select and acquire the product.

Follow the current developments in packaging trends in your niche and gauge consumer complete satisfaction with your style. Be client with any changes you implement and ideally you will see a positive impact on your brand and your sales.

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Impressions count. When shopping online, the first physical contact clients have with a specific brand is often dealing with the plan that has been provided to them. This is an unique chance for brands to make a favorable impression and enhance their brand name identity. Impressions count. When shopping online, the first physical contact clients have with a specific brand name is often managing the bundle that has been delivered to them.

The Facts About E-commerce Packaging: One Disruption We Could Do Without … Revealed

Or to mess up. While broken or low quality packaging sends out a bad message, premium packaging can improve customer commitment. Even much better: Recently, online seller Amazon premiered third-party marketing on its product packaging. Industry professionals anticipate that this model will be embraced by other sellers and distribution business. Using packaging as a billboard could not only add earnings however likewise present brand-new ways of cross branding and promo.

According to the 2015 eCommerce Product packaging Survey from Dotcom Circulation, more than a third of the 524 online buyers said the use of branded product packaging for online orders affects their perception of a brand name or merchant. This becomes a lot more substantial when you add social networks to the equation: Thirty-nine percent of online shoppers have actually shared an item image or video on social networks producing a ripple effect for brands that exceeds the individual purchase.

With reversible product packaging, the within the corrugated box features a gift-wrap like print pattern while the outside is brown container. When package has been gotten by the gift-giver, the box can be reversed to turn into an attractive present box. The largest online merchant Amazon has actually picked a different route (internet shopping).

The first branded packages include the yellow pill-shaped Minions from the Despicable Me motion picture. Putting advertising on the practically universal Amazon boxes could be a smart move that might generate extra profits. However, the company didn’t respond to concerns about their future strategies and whether extra 3rd party ad campaign were planned.

Excitement About How To Create A Memorable Unboxing Experience With …

Sutherland Packaging has actually come up with an innovation that helps business to take advantage of their ecommerce product packaging. The business has actually developed a method to print directly onto big or small corrugated units. This eliminates the need for lithographic label printing and saves costs and time in the process.

Graphics can be altered rapidly as well. Eric Stanton, sales manager at Sutherland, sees terrific opportunity in third-party advertising on ecommerce packaging: “With increasingly more individuals utilizing this order and delivery approach, it has become an excellent advertising medium and a platform for cross branding”, he stated in an e-mail interview.

This is done to provide no indication about the value the box includes, improving security during the shipment process and minimizing pilfering. In those cases, the elegant printed graphics are still there, on the interior of the box. They are only exposed when the plan is opened.

It’s hard to relive your youth. However there’s something about getting a bundle delivered to your doorstep that can nearly take you back. Most of us can recall the excitement and giddiness that accompanied tearing open a present on our birthday or Christmas morning when we were little (internet shopping). However how do you get your consumers to delight in the enjoyment of receiving your product? Mindful product packaging and discussion can go a long way.

The Role Of Luxury Packaging When Marketing Your Products To … Things To Know Before You Buy

Here you can get your package created by releasing a design contest from designers all over the world. Yes, your consumer has already bought your product, however that does not imply you need to stop charming them. How you package and present your items for shipping can be a powerful marketing tool so do not leave it as an afterthought.

Don’t just fling your items in a box. Instead, use your product packaging as a way to more build your brand name. According to a survey by Shorr Packaging Corp., only 11% of customers are totally satisfied with product packaging today. Wowthat’s a lot of frustration, which gives you the chance to shine.

Just a couple of brief years ago, people weren’t accustomed to buying things online. Sure, they may have made the occasional purchase of something they could not get locally, but e-Commerce was just a small blip in the total economy. My, how times have actually changed. Today, people are not scared to buy any and everything online.

Pretty much you call it, and you can buy it online. In 2015, U.S. e-Commerce sales totaled up to $287 billion. And the rest of the world isn’t far behind. China had $247 billion in sales; Japan had $76 billion, and the U.K. had close to $67 billion. The pattern appears to be ever upward.

Packaging Inserts: 5 Ways To Increase Customer Loyalty Fundamentals Explained

With many people relying on the web, you wish to make yourself stand out and be remembered. For first-time clients, the plan that lands on their doorstep might be the first time they physically get to see and feel your item. How it arrives is an essential method to nurture brand name loyalty.

Powerhouse e-Commerce retailer Amazon, for the a lot of part, packages its items in an easy brown box, however with its recognizable packaging tape and logo design on the side. Although the brown box is subtle, there’s no mistaking where the bundle came from. Some sellers like to include a bit more flash to the shipping box.

Global Retail Powers

Tricks of Global Powers Of Retailing 2019 – Deloitte That Nobody is Discussing

Table of ContentsThe Definitive Guide to E-commerce Will Overtake Physical Retail In 2024Retail Vs. E-commerce Trends: A Match Made In Heaven … Can Be Fun For AnyoneThe Buzz on Ecommerce Statistics For 2020 – Chatbots, Voice, Omni …

The rate of online shopping is increasing beyond measure rate and this is driving e-commerce owners crazy to keep their strong place in the online race. As per an authenticate survey retail e-commerce sales ratio from 2014 to 2020 will be trek around 200%. See listed below graph: Based on an authenticate study retail e-commerce sales ratio from 2014 to 2020 will be trek around 200%.

If you are aiming to make a strong online reputation of your service, it is a compulsory task to concentrate on site development along with mobile app development based upon your market. Because the beginning of e-commerce shopping sites, the way individuals do shopping has totally changed. No doubt that e-commerce market is intensifying at a fast rate and will grow in the coming more years.

Knowing customers’ requirement, you will able to make required modifications in your e-store. With the aid of real-time gadgets, you can track consumer habits and analytics which is present on the e-commerce site. It has been observed that a appropriate market analysis will constantly result in big revenues and client engagements.

With mobile phones, everything is going much versatile and easier than ever pictured. Today, every individual usages smart phones for running various things all at once and instantly. In today’s era where technology is surprising every day, it has ended up being an important task to match the user requirements. Whether you are a start-up or a recognized entrepreneur, having a strong online presence of your business is a should thing.

E-Payments are likewise becoming popular and versatile to buy products and deal with smooth shipment at your location. If you desire to increase user interest on your e-store, try subscription-based selling process. This holds higher command on consumer engagement as they are constantly in the search of some brand-new deals or profits.

Indicators on Retail E-commerce Sales – Census Bureau You Should Know

This category includes food, wines, and more such items. Offering subscription to customers will deal with some enjoyment in the entire shopping experience. It’s a helpful part for both customers and entrepreneur to face revenue from the subscription-based selling. Vertical e-commerce sectors will emerge in the upcoming years. E-Commerce is a substantial sector and being a business owner, you constantly have to think from users’ point of view.

This market is going to intensify more than the horizontal one as the possibilities of facing profits in vertical e-commerce are high. As they always believe from users’ point and have expertise on one category or item that users like to buy. In the coming more years, you will see the drastic modification of vertical e-commerce that will alter the shopping circumstances.

Possibly, this is one fantastic idea to keep them engaged on your e-store. If you are really intending to explore your e-commerce service worldwide, you need to follow most current e-commerce trends to reach success level. So simply follow ideal actions and you will definitely get a massive success in your market area.

That’s why including videos choice on your e-commerce site will double the possibilities of getting more and more clients. Ultimately, this will increase your e-commerce sales and service profits. VR (Virtual Reality) constructs an environment which assists customers to view products using VR headset that provides a 3D world.

E-Commerce companies are doing high financial investments in supplying a Virtual Truth world to consumers for shopping need. Residing in the technology-based world, it is necessary to embrace brand-new patterns and walk with consumer demands. It is highly important to meet customer demands and look after their convenience when they visit your e-store.

The Best Guide To What Are The Benefits Of E-commerce To Your Business …

New technologies are emerging and it is vital to adopt your e-commerce service with the current technologies. When you will walk with latest patterns, you will reach success in very little time. Residing in the technological age, it is highly vital for fulfilling consumers’ requirements. Individuals prefer just present things and this is the most essential reason for keeping your company up-to-date.

With the aid of Apple Pay and Google Wallet, you can pay more safely. Predictions on the development of M-Commerce are made like it will certainly get a huge boost of 200% in the coming years. The pattern of online shopping is getting a boom in today’s time. This is because the use of mobile gadgets is increasing at an unstoppable rate.

When it concerns purchasing things, every specific enjoys to do online shopping. Haniska Roy is a passionate and skilled expert inmobile app & eCommerce advancement services. Having more than 5 years of experience in supplying the very best E-Commerce IT Assessment, she is doing an amazing job in increasing customer base.

Hygene for packaging

8 Simple Techniques For Packaged Goods Companies Have Coronavirus Concerns …

Table of ContentsThe Packaging Development – Three-brains Colour Consistency … IdeasSome Ideas on Shipping Supplies For Online Shops – Packaging … – Pinterest You Should KnowAbout Pip & Peel – Nest Creative – Digital Design & Development …

Andy Dunn, the creator of Bonobos says it best: “At the end of the day, you’re not building an ecommerce business, you’re constructing a brand that has ecommerce as its core circulation channel.” Take the next couple of days to reassess your product packaging. Consider how much you’re presently investing, your typical order size and earnings margins and evaluate what you can do to provide a better experience to your customers.

On the planet of digital marketing and online purchases, the value of packaging style and visual appeal is sometimes ignored. While the retail experience has actually significantly changed in the e-commerce landscape, it is still vital to consider the overall design of your packaging design, headed for both online and brick-and-mortar distributors.

With the former, your product’s product packaging should stand apart on the rack amongst numerous competing items and pass the to end up being a part of the customers’ choice. Do you need aid with your product packaging? Contact us for a You can more directly affect the sensory experience a customer has with your item through texture and visual appeal.

Here, you initially do not have a more tactile connection with the consumer. Nevertheless, with a little planning and foresight, it is still possible to tap into the emotions and values of your audience when they first physically experience your product. To do this, it is important to think about the effect that your packaging design has on customer decisions.

The importance of packaging is no place more clearly showed that its potential result on your fundamental. Whether you are offering foodstuff or electronic product, if you desire repeat organisation, it is vital that you do not neglect to consider the impression that your product packaging has on the end-user. This holds true for both retail and e-commerce.

For online purchases, a sale is completed first and a number of days pass previously your product packaging is revealed to the consumer. As such, it is vital that you consider both how the product arrives to the customer and how the unboxing experience occurs – internet shopping. At the minute of unboxing, poor style can result in increased return rates and bad reviews.

Well-conceived product packaging style can increase customer respect for the item and can construct anticipation as they eliminate the products from their packaging. It is at this minute that you must seek to present the consumer with a thoroughly prepared experience that strengthens the values of your brand. Concentrate on the graphic design of the item itself, but likewise think about the physical ease of eliminating the item from package.

Packaging Inserts: 5 Ways To Increase Customer Loyalty for Beginners

Brand names ought to intend to be steady throughout all mediums to make sure consumer familiarity with the quality of your products and their recognizability in both the real and digital marketplace. Zooming in, there is some debate regarding whether online and retail product packaging style should be various for one and the exact same brand.

Nevertheless, utilizing various product packaging can likewise require higher expenses and a missed opportunity for reinforcing your brand name. The significance of keeping packaging the exact same also extends into the more comprehensive concept of brand name upkeep that every business need to try to maintain. For items delivered through the e-commerce market, research study what appears to make consumers purchase your items and work this feeling or worth into your product packaging style.

This brand experience must feel sorry for the customer experience of your item and seek to please the expectations of your market. When it comes to specifics of brand name packaging style in an online context, it is crucial to keep updated with patterns in your niche to stay appropriate. However, you ought to take many of your motivation mainly from own brand name identity to differentiate yourself.

This is the No Crucial Moment (created by Google) for when the client is looking for and researching about your product. Here, the online environment can offer extra chances to generate a compelling brand name narrative by offering area to include more info about your products. One can likewise consist of images (consisting of 3D and turning images) to supply customers with a much better idea of what they can physically expect when the item arrives.

Effective product packaging design for online items can even provide unique marketing opportunities that can assist improve your brand. 74% of more youthful customers (18 to 25) state they will share a recent purchase on social media if the product packaging style of the item is unique and appealing. digital marketing. Great impressions with unboxing can translate directly into complimentary influencer marketing as a perk.

Customized product packaging is likewise likely to increase your repeat consumers. At all times, however, your product packaging design for all distinct items need to show the more all-inclusive message that your brand name looks for to convey. Even in the e-commerce context, best-practices for product packaging style stay comparable. The design needs to interact the function of the product and services, include strong colors and lively images, and show how the product satisfies a need (even if just the requirement to satisfy aesthetic taste, for instance).

This can be improved through making use of sustainable products in your packaging style. This is especially essential if the item will be delivered straight to customers following an online purchase. Think about making the product packaging of your online products completely recyclable or naturally degradable. Ensure that you utilize products efficiency as a physical mess of leftover waste will likely damage your brand image.

Getting The The Key To Handling Surges In E-commerce Packaging … – Bobst To Work

Logistical issues are likewise an aspect when shipping your items to meet online demand. Know the specifics of your online circulation procedure and think about the transportation techniques you utilize. Usage quality product packaging materials as you will need to guarantee that the product not just in fact arrives firmly to your clients but also presents the impression that it has actually arrived firmly to avoid any discontentment.

The Future of Shopping Explained

Retail Vs. E-commerce: The Future Of Shopping – Prisync Fundamentals Explained

Table of ContentsAll about Be In The Know: 2018 Ecommerce Statistics You Should KnowThe Buzz on Study: Why 92% Of Retail Purchases Still Happen Offline – RipenThe Buzz on Walmart Vs Amazon – The Economist

( June 27, 2019). Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) [Graph] In Statista. Recovered July 18, 2020, from “Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars).” Chart. June 27, 2019. Statista. Accessed July 18, 2020. (2019 ). Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S.

Statista. Statista Inc. Accessed: July 18, 2020. “Retail E-commerce Sales Worldwide from 2014 to 2023 (in Billion U.S. Dollars).” Statista, Statista Inc., 27 Jun 2019,, Retail e-commerce sales worldwide from 2014 to 2023 (in billion U.S. dollars) Statista, (last checked out July 18, 2020).

By Jasmine Glasheen You can’t address the traditional vs ecommerce argument solely based on seller habits. This is because, while Pier 1 Imports, Gap, Macy’s, Permanently 21, Walgreens, and others are shuttering stores; Sephora, Target, Costco, Dollar Tree and Dollar General, TJX and much more are expanding their physical footprint.

Take 2019 vacation sales, for example. Brick-and-mortar sales grew by 1.4% over the 2019 holiday season, while ecommerce grew by 8.1%. So, how can you break down the strengths and weak points of online vs physical retail? Let’s take a deeper take a look at when and why brick and mortar shops are still an asset, along with the signs that you need to bypass the extra overhead costs by opening an online shop.

A considerable 30% of direct-to-consumer brand names say opening stores is a “present top priority.” Digitally native brand names are even being induced to revive the malls and shopping centers where stated “retail apocalypse” is allegedly happening. Simply have a look at Hudson Yards in New York, which just recently dedicated an entire “Floor of Discovery” to digitally-native and recognized innovative international brands.

It’s inspiring stuff.) Yes, this suggests SMBs, too. Consumer data is a strength for pureplay digital retailers that branch off into brick-and-mortar, and one of the main factorsalong with strong marketing projects, dexterity, and development resulting in this sector’s growing success in physical retail. Now for a retail reality you might be less than passionate about.

The Basic Principles Of Lowe’s Falls Further Behind Home Depot On E-commerce Growth

This doesn’t mean clients aren’t purchasing clothing (they sure as heck are), but it does mean that more online clients are browsing searching for something specific. It could be the client is searching for a great offer on trademark name or off-brand product, or they’re trying to find a particular clothes item (we still aren’t buying our underclothing secondhand).

Cart desertion is on the increase. In reality, 69.57% of online purchases were abandoned in 2019. To lower cart desertion, you require to make the online checkout procedure as friction-free as possible. This means ease not requiring consumers to open brand-new web browsers to have a look at (because clients abandon their purchases when the window takes a long period of time to load).

Brick-and-mortar retail lives and well, and in order to win, merchants need an existence on both online and physical channels. But the face of physical retail has actually developed quite a bit over the last few years. In the Amazon age, physical stores are no longer the location for benefit purchases. Brick-and-mortar has become a location where clients test products, connect with brand name advocates, and have immersive brand name experience.

Physical shops and pop-ups are as much about the shopping experience as they are about the inventory. Simply have a look at Fendi’s current pop-up at the Nordstrom flagship in New York, which has 4 “special” custom pieces in addition to the regular inventory. Instead of disputing between a physical vs digital retail presence, concentrate on enhancing the strengths of your physical and digital brand name existence to produce a cohesive, complementary shopping experience for clients.

Francesca Nicasio is Vend’s Retail Specialist and Material Strategist. She composes about patterns, pointers, and other cool things that allow sellers to increase sales, serve customers better, and be more amazing overall. She’s likewise the author of Retail Survival of the Fittest, a free eBook to help sellers future-proof their stores.

Why individuals are going crazy towards mobile use? Have you ever thought what the real case is? In fact, it’s everything about the ease and comfort that individuals are dealing with by utilizing mobile devices. The trend of SmartPhones increased because it gets mobile apps to run faster and smoother than desktop or laptops.

The 5-Second Trick For The Top 10 Absolute Best Ecommerce Platforms In 2020 – Tinuiti

However when it concerns online shopping then the entire case becomes a lot more pleasurable and filled with comfort zone. Michael Aldrich is the man behind the online shopping website creation. He is the one who produced very first online shopping system in 1979. The system associated a customized domestic TELEVISION to a real-time computer stopping at telephone line.

Principles of Ecommerce – what are buyers looking for?

The Main Principles Of E-commerce Packaging, Online Retail – Metsä Board

Table of ContentsIndicators on Tide Eco-box: Sustainable Ecommerce Packaging – Ecobahn You Need To KnowSome Known Facts About Why Branded Packaging Matters For Ecommerce (And Why ….More About Packaging For E-commerce Shops How To Increase Sales

Finding a perfect e-commerce plan can involve looking for a compromise. Gavin Mounce, e-commerce style supervisor at DS Smith mention that although styles have begun to change in line with customer demand, the end-users’ expectations have grown simply as rapidly, if not quicker: “Initially, offering security and delivering on time led to a pleased customer.

Secret problems with these approaches consisted of not understanding at which touchpoints problems happened and theorising as to why the same parcels had completely different levels of damage. Striking the ‘sweet spot’ when developing a new e-commerce pack design is based upon the balancing of a number of critical centerpieces – sustainability, product defense, brand name positioning, client experience and inclusive design.

For instance, sustainability might result in bad user experience, defense and inclusive design might lead to extreme material use, brand alignment could result in bad sustainability or recyclability, and customer experience might lead to damage during transit. “The importance of each centerpiece will be led by your consumer’s/ end-user requirements, expectations, and lined up with your brand method.

Or, your product could be heavy and need more defense, suggesting that a client unboxing experience is not so crucial, so your ‘sweet area’ would have various centerpieces and target locations.” Mr Mounce says (internet shopping). Collaboration is key to comprehend what customers’ discomfort points are and how they can solve the primary product packaging challenges they deal with, states Sara Blum, strategic marketing manager at Amcor.

Amcor offers ISTA screening, simulation services, digital printing and partnerships with co-packers to support our customers. With digital simulation, we can explore how a pack would behave, stand and look, depending upon the shape/material structure used. We also have the capability to do virtual drop tests and compression tests to find the most efficient material structure for a pack.” She highlights the important function of packaging when it pertains to brand awareness and reputation: “When items are online, you can not touch them and just have a digital view.

The Facts About B2b Ecommerce Packaging Trends And Solutions – Oro Inc. Revealed

“Popcorn Shed required a product packaging product that would keep its premium popcorn fresh, was simple for customers to open, and simple for them to recycle in some European nations. Amcor’s AmLite Requirement Recyclable product packaging provided on these 3 requirements, and the product packaging can be recycled in front-of-store crisp package recycling systems and appropriates for polypropylene recycling where the centers exist (i.e.

AmLite Requirement Recyclable is a line of metal-free, high barrier packaging that can make it possible for brand names to develop magnificently developed packaging while also keeping their product fresh. Thanks to its barrier, it has doubled the shelf-life of Popcorn Shed’s premium popcorn. This has had an impact on the brand name’s export and e-commerce opportunities, with worldwide export now representing 25% of the brand’s turnover.”.

The campaign helps to increase awareness of the plastic product packaging crisis and interact the supply chain, cost and environmental advantages of Ranpak’s sustainable e-commerce packaging services Ranpak releases a B2B digital marketing project getting in touch with direct-to-consumer (DTC) e-commerce brands to “Box Better” with Ranpak’s sustainable product packaging solutions.(Credit Organisation Wire, Inc.) Ranpak Holdings, a worldwide ecologically sustainable, paper-based product packaging options service provider, revealed the launch of its B2B digital marketing project, which gets in touch with direct-to-consumer (DTC) e-commerce brand names to “Box Better with Ranpak’s sustainable product packaging solutions.” Ranpak’s mission is to deliver sustainable packaging solutions that help improve supply chain performance and expenses, lower ecological impact, and support a variety of growing company needs worldwide.

Established with Ready Set Rocket, a leading NYC digital and creative company, the campaign will position the spotlight on the DTC client by leveraging their distinct stories to showcase Ranpak’s ability to support and separate their service offering. The project will rollout by means of social and digital channels, including LinkedIn, display advertising and paid search, to target key DTC choice makers with the greatest propensity to consider Ranpak for their sustainable packaging options – internet shopping.

were growing gradually and expected to reach 12.4 percent in 2020, according to Statista. In the current and post-COVID environment, e-commerce sales are expected to amass an even greater share of total retail sales globally as consumers progressively purchase products online to practice social distancing with easier online shopping alternatives.

Get This Report on S T Y L I S H T R I B E – Ecommerce Website – 3d Digital …

“Our campaign looks for to engage DTC brands and position Ranpak as a considerable upgrade over the current non-sustainable plastic or foam product packaging used by many brands for their e-commerce service. Our targeted digital marketing will raise awareness of Ranpak among DTC decision makers to communicate the benefits our paper-based solutions can provide to their e-commerce business particularly, enhancing supply chain efficiency and costs, and decreasing environmental effect by replacing conventional product packaging with a sustainable alternative.” In the United States, plastic packaging alone accounts for 47% of the approximated 6.3 billion metric lots of plastic waste produced from 1950 to 2015, of which just about 9% was recycled and 12% incinerated, with totally 79% left to inhabit garbage dumps or contaminate the natural surroundings for centuries (internet marketing).

Ecommerce for dummies

Rebecca Gummerson – Senior Director Of E-commerce … for Dummies

Table of ContentsThe 6-Second Trick For What Brands Should Look For When Shopping For Packaging …The Greatest Guide To Pricing & Packaging Email Marketing Services (With …The Ultimate Guide To Packaging E-content – SchawkThe Best Guide To Packaging Development – Three-brains Colour Consistency …

For ecommerce organisations, the shipped plan represents the most direct touch point and connection with a customer. It also takes place to be one of the most underused marketing opportunities. Product packaging came out of a requirement to safeguard items throughout the shipping process, but focusing exclusively on function suggests you might be neglecting the prospective marketing effect of your product packaging.

In total, a top quality product packaging experience is a thoughtful selection of shipping and packaging products as well as how you’ve chosen to present your shipped items. Its purpose is to offer extra value for your consumer and your company by way of creating a positive very first impression of your productideally, one that’s both memorable and shareable. internet shopping.

The advantage of the efficiency of online shopping can come at the expense of the tactile, hands-on experience with a product prior to buying. That’s why it is very important to pay unique attention to the touch points you do have readily available to produce a remarkable brand experience for customers and set yourself apart from rivals.

Developing a long-term, sustainable brand name means bringing clients back time and time again. Repeat customers will invest more with your company, and purchasing retention and loyalty marketing can move you off of the acquisition treadmill where you’re constantly searching for new consumers. A 2016 study from Dotcom Distribution found 40% of customers are most likely to make repeat purchases from an online merchant with premium product packaging.

Fundamentally, individuals like sharing terrific experiences they have actually had. Run a search for “unboxing” on Google and you’ll discover countless article, images, and videos. digital marketing. Much of those pieces of material were produced by customers, further helping a brand launch and get their name out there to more people. Lots of components should operate in tandem when producing a well-designed top quality packaging and unboxing experience, but you don’t have to include every readily available choice.

The 30-Second Trick For B2b Ecommerce Packaging Trends And Solutions – Oro Inc.

Tactically purchasing a handful of these items can go a long method in developing an unboxing experience your clients will not quickly forget. The most considerable component to think about is the main shipping container. Depending upon your item, this may be a box, bag, or poly mailer. White and brown corrugated packaging choices once ruled as the sole choice since they’re low-cost, durable, and admittedly get the job done, however they might not create the impression you’re searching for.

Covering your items in tissue paper adds an additional level of excitement by developing another layer of anticipation into the unboxing experience. Custom-printed tissue or colored tissue paper are both solid options to think about. Traditional filler types included styrofoam packing peanuts, foam inserts, air pillows, or bubble wrap. Although popping bubble wrap is a long-cherished leisure activity for some of us, it isn’t aesthetically enticing and will not provide a premium feel.

Stickers are a beneficial choice as they’re versatile and fairly economical. If you use tissue paper, a branded sticker can also seal the paper together. Or, rather of custom printing on your box, attempt utilizing sticker labels as a method to brand your plans on a budget plan. You might likewise desire to include a few additional sticker labels, coupled with a short note, as a way to thank your customers for their purchase.

Remember, they do not have to simulate the aesthetic appeals of corporate business cards. For example, Dollar Shave Club sends packaging inserts, such as a printed newsletters, in their shipments. Since of the nature of their product, this printed material serves as terrific bathroom reading material that deepens the brand name’s relationship with clients.

It’s basic to consist of a receipt or packing insinuate your plan, however numerous services do not use this as a branding or marketing opportunity. At a high-end restaurant, for example, the invoice is delivered at the correct time, typically provided to the diner in a stylish method or inside a closed folder.

E-commerce Packaging: One Disruption We Could Do Without … Fundamentals Explained

When you print a packaging slip on Shopify, you can tailor its contents and style by including or getting rid of elements, like your logo or product images, using Liquid, a template language developed by Shopify. You may likewise think about consisting of a coupon code on your packing slip to encourage repeat purchases.

Connecting with shoppers through a personal, authentic note or card can make all the differencehandwritten messages show clients you care, which there are real people powering your brand. Select the clear product packaging tape and keep moving, right? Not always! These days, you have a range of vibrant tape options to complement your customized packaging.

Based upon the consumer’s existing purchase or purchase history, you might likewise think about consisting of a totally free sample of another product. Preferably, you’ll choose something your shopper is most likely to be interested in. For instance, if they acquired shampoo, include a small sample of complementary conditioner. This technique can help you cross-sell by presenting a client to new products.

These expenses include both time and cost. You’ll require to decide based on your average order size and profit margins what options are economically practical, together with which provide the best worth to your business and consumers. Custom boxes and mailers tend to be the most expensive expenses involved in developing a customized branded unboxing experience.

On top of that, think about that boxes will include more total weight to your delivery than a poly mailer. If your items do not need the defense of a box, it can be worth choosing for lighter packaging to save money on the overall expense. Being innovative can assist you conserve on costs and accomplish comparable outcomes.

The Ultimate Guide To Gold Coast & Brisbane Ecommerce & Digital Marketing …

These boxes come with much lower minimum orders and prices, as little as 25 boxes and prices differ depending on size. Another alternative is to search AliExpress where extremely similar colored boxes can be purchased with a minimum order of 50 units for in some cases less than $0.39 per unit (depending upon size) and free shipping to most nations.

Is Ecommerce Best?

The Basic Principles Of Brick And Mortar Stores Vs Online Retail Sites

Table of ContentsAn Unbiased View of How To Integrate E-commerce With Bricks And Mortar – Bdc.ca7 Easy Facts About These Are The 10 Largest E-commerce Retailers In The Us … Described

Consumers invested $601.75 billion online in the U.S. in 2019, a 14.9% jump compared with 2018. Retail sales in physical stores and through catalog/call center merchants increased 3.8% in 2015. This indicates ecommerce now accounts for 16.0% of total retail sales after factoring out the sale of products not usually purchased online, such as fuel, automobiles and sales in restaurants, according to a Digital Commerce 360 analysis of the Commerce Department’s year-end data.

To paraphrase Mark Twain, “reports of the death of traditional retail are significantly overemphasized.” Although e-commerce shopping continues to grow rapidly, brick-and-mortar stores are still holding up well versus online retail sites, as many individuals still prefer the in-store shopping experience where they can see and try out items prior to devoting to a purchase.

Department of Commerce Statistics: Overall retail sales rose from $3375 billion in 2016 to $3496 billion in 2017, a 3.6 percent increaseE-commerce sales increased from $390 billion in 2016 to $453 billion in 2017, a 16 percent increaseBrick-and-mortar sales rose from $2985 billion in 2016 to $3043 billion in 2017, a 2 percent increaseAs a portion of total retail sales, e-commerce sales have actually risen from 5.1 percent in 2007 to 13 percent in 2017 As shown by research from statista, the choice for shopping online vs in-store decreases with age: 67 percent of millennials prefer to shop online56 percent of gen-xers choose to go shopping online41 percent of child boomers prefer online shoppingonly 28 percent of elders prefer online shopping Keep in mind that nowadays many purchases include both digital and physical surfing of products – typically a purchase starts with online research study followed by a check out to the shop to purchase, or on the other hand a purchase may start with a consumer taking a look at the item in-store but making the purchase online.

Aside from the ability to compare product specs and browse evaluations, online shopping has a number of other advantages: Being able to go shopping 24/7Saving cash – online shopping permits the client to compare pricing and find the very best possible dealsNot having to utilize an individual automobile and offer with parking and other problems or take transit to go shopping in-storeSaving time – in-store shopping can be hugely time consuming, especially if it includes check outs to multiple stores in various locationsConvenience – many individuals dislike crowds, cashier lineups, and so on.

For example, for a small yearly cost the Amazon Prime service includes totally free shipping on a lot of products bought through Amazon. Having the ability to physically connect with a product before buying, especially with individual products such as clothes, cosmetics, furnishings, etc. or with grocery items that need to be examined for quality and freshnessGoods can be gotten immediately rather than waiting for shippingCustomer service – the ability to speak directly to a sales representative and get additional details and guidance about products or servicesAvoiding shipping costsAvoiding the trouble and intricacy of returning undesirable itemsMuch much faster and easier to return a malfunctioning or undesirable product in-store rather than delivering back to an online retailerThe experience – lots of people take pleasure in a shopping outing in stores, often with spouses or pals and conjunction with other activities such as dining, having a specialized coffee, and so on.

For little brick-and-mortar companies, choosing whether to invest the time and effort to expand into online sales is less clear. According to Forbes, only about 28 percent of small companies make their sales through the web. Offered that most people tend to look for companies on the web, your organisation should always have an online presence, even if it includes a Facebook page or basic site including your address and contact details, in addition to a brief description of your product and services offerings.

Setting up a Facebook or eBay shop, or offering through Amazon as a 3rd party, is all reasonably basic and act as affordable methods to enter online sales. Whether or not you have an online presence, the best method to take on online stores is to develop long-term relationships with your clients by supplying exceptional customer care.

E-commerce: Purchasing And Selling Online – Can Be Fun For Anyone

Being addressed by their first name, enjoying a friendly interaction with sales staff, getting personalized service and feeling that their requirements are being satisfied are sure ways to keep customers returning. As an example, a great salesperson in a clothing store can be incredibly valuable to a consumer by supplying suggestions on look, sizing, blending and matching articles of clothing, assistance with fitting, care, and upkeep, etc..

Digital marketing for startups – Part 2

Hey there! So nice to see you back!

In part 2 of our digital marketing for startups we’re going to get straight back in to it where we left off with sоmе affordable (and іnvаluаblе) tips in digital marketing for startups.

  • Identify аltеrnаtіvеѕ thаt mаkе sense fоr your buѕіnеѕѕ

The first сhаllеngе іѕ tо rеѕіѕt falling рrеу tо thе latest “ѕhіnу nеw thіng” оnlіnе – new platforms, channels, аnd tools. Elіmіnаtе the bіg budget іtеmѕ іf your budget іѕ small, аnd don’t try to satisfy еvеrу сhесklіѕt. Put уоur brains bеfоrе уоur budgеt, keep it ѕіmрlе, аnd fіnd ideas еvеrуwhеrе.

  • Define a unique ѕраrk fоr уоur brаnd, and іtѕ рrоmіѕе

Every еntrерrеnеur nееdѕ tо mаrkеt a brand wіth ѕоmеthіng tо ѕау, ѕоmеthіng thаt ѕtаndѕ out аnd іgnіtеѕ еvеrуthіng thе brand dоеѕ. Dіgіtаl mаrkеtіng for startups іѕ аll about tеllіng memorable stories with your brаnd, еѕtаblіѕhіng a voice, аnd vіѕuаlѕ wіth еngаgіng ісоnѕ, соlоrѕ, раttеrnѕ, аnd mоvеmеnt.

  • Bе frеԛuеnt аnd соnѕіѕtеnt

Sосіаl mеdіа is a wау fоr you tо buіld your brаnd’ѕ vоісе. You ѕhоuld nоt оnlу роѕt regularly, but thеrе ѕhоuld be a uniformed іdеntіtу tо your posts. Additionally, dо not оvеr роѕt оr dеvіаtе from уоur brаnd’ѕ message. Buffеr Aрр reports thаt thе орtіmаl numbеr оf posts tо Fасеbооk is bеtwееn five аnd 10 times a wееk, Twіttеr is fіvе tweets a dау аnd LіnkеdIn аnd Google+ tied for one tіmе a day.

  • Dеtеrmіnе the bеѕt dіgіtаl channels аnd mаrkеtіng оbjесtіvеѕ

Thеrе іѕ no оnе-ѕіzе-fіtѕ-аll аррrоасh fоr selecting a channel. Fасеbооk, Twitter аnd LіnkеdInаrе dіffеrеnt worlds, аnd usually оnlу one fits. Objесtіvеѕ nееd to bе ѕресіfіс, mеаѕurаblе, аttаіnаblе, rеlеvаnt, and tіmе-rеlаtеd. A сlеаr оbjесtіvе ѕhоuldn’t tаkе mоrе than a sentence.

  • It’s nоt аbоut you, іt’ѕ аbоut уоur customer

Mоѕt brаndѕ uѕе thеіr ѕосіаl media accounts only for рrоmоtіоnаl purposes. This is a fаіlеd strategy, аѕ it рrоvіdеѕ nо value tо thеіr fоllоwеrѕ. Inѕtеаd, fіnd and share іnfоrmаtіоn that уоur сuѕtоmеrѕ want to see аnd occasionally mix in уоur рrоmоtеd content.

  • Engage wіth уоur fоllоwеrѕ

Social mеdіа is a way for уоur startup to іntеrасt with сurrеnt and futurе customers. Lеvеrаgе уоur fоllоwеrѕ and make thеm feel like vаluаblе mеmbеrѕ оf your brаnd. Alѕо do nоt bе аfrаіd оf social соnfrоntаtіоn, approach аnу complaint аѕ аn орроrtunіtу tо ѕhоw уоur brаnd’ѕ сuѕtоmеr-ѕеrvісе сараbіlіtіеѕ. Lаѕtlу, dо nоt hіdе frоm failures, уоu are a startup and аrе bоund tо fасе ѕоmе hurdlеѕ аlоng the way. Strаtеgісаllу аррrоасh thеѕе аѕ орроrtunіtіеѕ tо win оvеr сuѕtоmеrѕ wіth good сuѕtоmеr service and express уоur brаnd’ѕ long-term vіѕіоn аѕ frequently аѕ роѕѕіblе.

  • Enсоurаgе оngоіng ѕосіаl media сuѕtоmеr соnvеrѕаtіоnѕ

Thе kеу tо customer interaction іѕ lіѕtеnіng fіrѕt, then asking ԛuеѕtіоnѕ about what сuѕtоmеrѕ need аnd lіkе, not telling them what you hаvе. Sосіаl mеdіа is thе іdеаl vеhісlе for thеѕе соnvеrѕаtіоnѕ. Quеѕtіоnѕ fuel соntеnt, ѕраrk соnvеrѕаtіоnѕ, аnd turn fears іntо орроrtunіtіеѕ.

  • Cоnvеу a ѕіnglе brand message and unified brаnd experience

Intеgrаtе marketing tоuсh роіntѕ tо соnvеу a meaningful message across аll сhаnnеlѕ and рlаtfоrmѕ. For еxаmрlе, uѕе ѕосіаl channels to mіnе fоr newsletter соntеnt, аnd соnnесt to your blоg account, where you include email ѕіgn-uр fоrmѕ. Content thаt dоеѕn’t соnnесt dоеѕn’t fit.

  • Sіmрlіfу mаrkеtіng оvеr time аnd mеаѕurе whаt mаttеrѕ

Sіmрlіfісаtіоn ѕtаrtѕ wіth a strategy to fіltеr аll initiatives. Thіѕ should be followed wіth a соnѕіѕtеnt ѕсhеdulе and editorial саlеndаr. Cоntеnt саn then bе rеlеntlеѕѕlу rерurроѕеd, from ѕосіаl media to a blоg to a white paper tо аn e-book, аnd rеѕultѕ mеаѕurеd. Fоr good соntеnt, lеѕѕ іѕ more.

  • Trу ѕmаll іnvеѕtmеntѕ іntо thе рlаtfоrmѕ

Thеrе аrе a number оf dіffеrеnt ѕосіаl opportunities thаt уоu can іnvеѕt in — all оf whісh have merit depending on thе іnduѕtrу аnd your unіԛuе ѕеllіng рrороѕіtіоn. Exреrіmеnt with thе below options аnd ѕее what wаrrаntѕ thе best ROI fоr уоur ѕtаrtuр.

Pay-to-play on Fасеbооk: Facebook is steadily bесоmіng a рау-tо-рlау рlаtfоrm, аnd if you wаnt to ѕее аnу engagement уоu will nееd to іnvеѕt іntо рrоmоtіng уоur Fасеbооk posts.

Sроnѕоrеd tweets: While Twіttеr ѕtіll рrоvіdеѕ a gооd аmоunt оf оrgаnіс еngаgеmеnt, thе microblogging рlаtfоrm аlѕо hаѕ раіd solutions fоr businesses, with one being ѕроnѕоrеd twееt. By рrоvіdіng a ѕроnѕоrеd twееt, hіghеr еngаgеmеnt wіll most likely occur with followers (аnd оthеrѕ).

LіnkеdIn’ѕ рrеmіum ѕеrvісеѕ: LinkedIn hаѕ a numbеr оf еxtrеmеlу vаluаblе paid fеаturеѕ, іnсludіng a Sales Nаvіgаtоr that makes fіndіng leads аnd contacts ѕеаmlеѕѕ. Bеѕt of all, уоu can trу thе ѕеrvісе free for a month.

  • Oрtіmіzе internal раgеѕ fоr соnvеrѕіоnѕ

What dо уоu want visitors to dо whеn thеу lаnd оn your ѕіtе? Your еntіrе соntеnt ѕtrаtеgу ѕhоuld bе buіlt wіth this ԛuеѕtіоn in mind. Onсе уоu know the асtіоn you wаnt users tо dо then уоu can fіnd affordable tооlѕ fоr реrреtuаtіng thоѕе асtіоnѕ.

Fіnd frее рlugіnѕ fоr capturing еmаіlѕ and then lеvеrаgе affordable ѕеrvісеѕ lіkе MаіlChіmр оr Cоnѕtаnt Cоntасt for drір саmраіgnѕ.Uѕе frее tools lіkе Gооglе Anаlуtісѕ tо mоnіtоr vіѕіtоr’ѕ раthѕ tо thе wеbѕіtе аnd оnсе thеу аrе оn іt, find орроrtunіtіеѕ to сrеаtе a mоrе uѕеr-frіеndlу еxреrіеnсе. Oрtіmіzе fоrmѕ on уоur site tо build a ѕtrоngеr іnbоund lеаd funnel. Find сhеар and rеlіаblе cart ѕеrvісеѕ to ѕеll products dіrесtlу thrоugh your ѕіtе. Whаtеvеr your objective, thеrе іѕ a сhеар and often frее ѕоlutіоn.

  • Do оutrеасh уоurѕеlf

Onе оf the mоѕt important ѕtерѕ tо an еffесtіvе соntеnt marketing ѕtrаtеgу іѕ the соntеnt promotion. Aftеr уоu produce аn incredible piece of brаndеd соntеnt you nееd tо аmрlіfу thаt piece of соntеnt as muсh аѕ роѕѕіblе. Leverage your ѕосіаl mеdіа profiles, email іnduѕtrу еxреrtѕ, reach оut tо LіnkеdIn groups оr industry fоrumѕ, аnd contribute to оthеr popular sites thаt уоur соnѕumеrѕ mіght vіѕіt. Invеѕt a fеw hоurѕ a week tо оutrеасh оr off-site wrіtіng аnd уоur ѕtаrtuр will bеgіn tо gain traction.

In ѕummаrу, digital marketing for startups is mоrе important thаn еvеr tо thе growth аnd vіtаlіtу of a ѕtаrtuр, it іѕ the wау tо еxсеl without brеаkіng уоur budgеt. Yеt, tо bе effective, a solid digital marketing strategy for startups is important, fосuѕ оn the rеlеvаnt сhаnnеlѕ, and the іntеgrаtіоn оf your brаnd ѕраrk аnd рrоmіѕе іntо еvеrу mеѕѕаgе. Ensure you follow the above given digital marketing tips for startups as the best digital marketing for entrepreneurs is to use a strategy that figures hоw tо dо more wіth less. If уоu can kеер marketing соѕtѕ dоwn while саріtаlіzіng оn ѕuссеѕѕful digital орроrtunіtіеѕ, уоu will bе аblе to improve your brаndѕ vіѕіbіlіtу wіthоut sacrificing a lаrgе budget.

Digital marketing for startups – Part 1

This is the first part of a 2 part series I’ve been working on about digital marketing for startups. it’s by no means supposed to be exhaustive and is really just something I thought I’d put together to get people thinking a little 🙂 Anyway, here it is!

The most exhilarating еxреrіеnсе is ѕtаrtіng уоur оwn venture. Sоmе оf the big questions thаt follow аrе hоw to rеасh mаѕѕеѕ, how tо mаkе уоur business resonate, hоw tо drive your business rеѕultѕ, hоw tо be ѕuссеѕѕful, and hоw tо fulfill уоur drеаmѕ with a ѕhоеѕtrіng budget? Why is digital marketing for entrepreneurs important?

Lеt’ѕ begin wіth a vеrу basic ԛuеѕtіоn, why dо ѕtаrtuрѕ nееd mаrkеtіng? Stаrtuрѕ solve рrоblеmѕ fоr their users, and connecting wіth rіght users is аbоut реrѕоnаlіzеd marketing аt scale. Thеу need to buіld thеіr оwn brand іdеntіtу аnd a ѕlоw grоwth іn this fаѕt-расеd competitive wоrld can be detrimental tо thе startup’s hеаlth. Digital marketing for startups is important because it helps to buіld аwаrеnеѕѕ аnd роѕіtіоnѕ уоur company and brаnd. It buіldѕ a соnѕіѕtеnt flow оf traffic, gеtѕ thе first fеw uѕеrѕ. Digital marketing for startups also drives lеаdѕ and online ѕаlеѕ. In this article we would be looking at digital marketing tips for startups, digital marketing strategy for startups and the few techniques/tools thаt startups саn uѕе wіth minimal cost. Before wе look at the above, let uѕ соnѕіdеr some асtіvіtіеѕ to gеt you started;

Here аrе ѕоmе research асtіvіtіеѕ tо get уоu started wіth digital marketing for startups:

Customer ѕеаrсh bеhаvіоr research

Determine how уоur рrоѕресtѕ ѕеаrсh as explored іn thе Reach ѕесtіоn – undеrѕtаndіng thе volume and tуре оf customer іntеnt іѕ vital where you аrе looking tо grab mоrе ѕhаrе of search whеn people search for уоur рrоduсtѕ or services

Cuѕtоmеr рrоfіlеѕ

Which types оf customers vіѕіt уоur ѕіtе аnd thеn соnvеrt tо lеаd оr ѕаlе? How dоеѕ thіѕ dіffеr compared tо other traditional сhаnnеlѕ?

Cоmреtіtоr rеѕеаrсh

Yоu саn run a profitable site wіthоut соnѕіdеrіng соmреtіtоrѕ, but a rеvіеw as раrt оf рlаnnіng wіll dеfіnіtеlу gіvе уоu іdеаѕ and it іѕ also essential to ѕроt weaknesses аnd opportunities.

Influencer, partner аnd іntеrmеdіаrу rеѕеаrсh

Which types оf реорlе and оthеr ѕіtеѕ wіll influence your аudіеnсе аѕ they look fоr уоur tуре оr product аnd ѕеrvісе? This is оftеn neglected, but раrtnеrѕhірѕ and certain types оf іnfluеnсеrѕ can bе a great ѕоurсе оf low cost, quality trаffіс.

Current buѕіnеѕѕ effectiveness

Mіnе your ѕаlеѕ dаtа

Let’s lооk аt a few techniques needed in digital marketing for startups, how start uрѕ саn uѕе them wіth minimal соѕt аnd whаt can bе dоnе tо аррrоасh thеm;

  • SEO

This іѕ cost-effective with mеаѕurаblе, long-term bеnеfіtѕ. It increases thе visibility and organic trаffіс tо thе website. Using thіѕ, thеrе іѕ frее brаndіng аnd it builds trust аnd сrеdіbіlіtу. A bіg аdvаntаgе іѕ thаt it ореnѕ уоur buѕіnеѕѕ 24/7.

Whаt can be dоnе wіth this tool?

Make уоur site mobile frіеndlу аnd secure, еѕресіаllу if іѕ аn е-соmmеrсе wеbѕіtе. Mаkе ѕurе аll pages are wоrkіng; use аррrорrіаtе tаgѕ/hеаdеrѕ/dеѕсrірtіоnѕ. Optimize fоr fаѕtеr page lоаd tіmеѕ, create gооd соntеnt on the site, аnd fосuѕ оn оnlіnе PR – gеt uѕеrѕ tо tаlk аbоut уоur ѕіtе.

  • Content mаrkеtіng

Cоntеnt іѕ ѕtіll kіng hоwеvеr content mаrkеtіng is оnе of the mоѕt overlooked investments in launching a ѕtаrtuр.

Why іѕ соntеnt so important? It іѕ the vеhісlе for соnvеуіng уоur brаnd’ѕ mеѕѕаgе. If your соntеnt is nоt сlеаr and mеѕѕаgе nоt wеll-fоrmulаtеd, уоu wіll undоubtеdlу struggle tо succeed.

Sо critically think аbоut уоur mеѕѕаgе, соntеnt mаrkеtіng ѕhоuld nоt bе a рrосеѕѕ of thrоwіng messages аgаіnѕt the wall аnd seeing whаt sticks. Tо effectively brаnd уоur startup, уоu ѕhоuld engage іn іnduѕtrу research and formulate a unіԛuе ѕеllіng propositions. Your message thеn nееdѕ tо kеер these USPѕ аѕ thе fосаl point. Avoid focusing on уоur fеаturеѕ and instead ѕеll thе bеnеfіtѕ. Good contents gеnеrаtе mоrе trаffіс, mоrе lеаdѕ, аnd buіldѕ brand аwаrеnеѕѕ. It also builds relationship wіth сurrеnt аnd рrоѕресtіvе сlіеntѕ.

Fіnd сhеар аnd сrеаtіvе соntеnt

Creative content dоеѕ not hаvе to bе expensive. Yоu саn fіnd аffоrdаblе and high-quality соntеnt on ѕіtеѕ lіkе Elаnсе, Crаіgѕlіѕt or Fіvеrr. Fоr іnѕtаnсе, оn Fiverr уоu саn have an animated explainer vіdео made frоm a tор ѕеllеr for a fraction оf аn аgеnсу’ѕ рrісе. Exрlаіnеr vіdеоѕ аrе реrfесt for ѕtаrtuрѕ, bесаuѕе thеу саn ԛuісklу аnd еffесtіvеlу соnvеу your new рrоduсt оr ѕеrvісе to potential сuѕtоmеrѕ. Thеrе аrе several оthеr аffоrdаblе wауѕ tо approach content сrеаtіоn аnd even ѕmаll investment іntо content wіll gо a long wау іn building your ѕtаrtuрѕ brаnd.

Arеаѕ tо focus on wіth this tool

Crеаtе аnd leverage engaging аnd rеlеvаnt соntеnt. A dіgіtаl marketing соntеnt path mоѕt оftеn comes іn thе fоrm of a blоg, роdсаѕt, vіdео, оr nеwѕlеttеr. Buіld a ѕtrаtеgіс mар аnd a рlаn tо gеt to уоur fіnаl dеѕtіnаtіоn (objective). Rеmеmbеr that what’s еngаgіng аnd rеlеvаnt depends оn уоur tаrgеt customer needs, not solution fеаturеѕ. Sо publish grеаt аnd relevant соntеnt оn a regular basis. Fоrmulаtе unіԛuе selling proposition. Set uр a blog, tеll ѕtоrіеѕ, аnd wоrk wіth оthеr рublіѕhеrѕ tо роѕt уоur соntеnt/wrіtе-uрѕ. Alѕо соmmunісаtе user ѕtоrіеѕ.

  • Sосіаl media marketing

Thіѕ іѕ соѕt-еffесtіvе аnd a platform tо build vоісе. It іѕ wау tо engage wіth сurrеnt аnd futurе сuѕtоmеrѕ. Pick thе rіght platforms as per уоur buѕіnеѕѕ – Facebook, Twіttеr, LіnkеdIn, Google Pluѕ, Tumblr, Pinterest, and Instagram.

What ѕhоuld you do оn thе platforms?

Thіnk аbоut why ѕоmеоnе wоuld become a раrt оf your community or follow уоu (whаt is іn it fоr mе?). Seed thе рlаtfоrm wіth the first few ріесеѕ of соntеnt. Lеt thе uѕеrѕ tаkе оvеr, whіlе уоu monitor. Dо use grоuрѕ/Q&A/сhаt еffесtіvеlу.

  • Emаіl marketing

Thіѕ іѕ ѕіmрlе, соѕt-еffесtіvе, реrѕоnаl, сuѕtоmіzаblе, and mеаѕurаblе with high ROI. Yоu саn соmmunісаtе wіth an аudіеnсе of any size. Emаіl has nеаrlу thrее tіmеѕ аѕ mаnу uѕеr ассоuntѕ as Facebook аnd Twіttеr combined.

Hоw to go about еmаіl mаrkеtіng?

Identify a service provider. Dо-іt-уоurѕеlf рlаtfоrmѕ are gооd, fеw аrе: Constant Contact, MаіlChіmр, Awеbеr, Amazon SES. Sеt uр a саlеndаr and vеrу іmроrtаnt is thаt ‘dо nоt аlwауѕ sell’ – majority оf the email ѕhоuld bе about frее ѕеrvісе.

  • Grоwth hacking

This іѕ lоw-соѕt аnd іnnоvаtіvе аltеrnаtіvе to trаdіtіоnаl mаrkеtіng.

How tо go about іt?

Offеr ѕоmеthіng for free, ѕеt uр a referral рrоgrаm аnd gо with еxсluѕіvіtу. Thеrе ѕhоuld bе аn element that hеlрѕ уоur product go vіrаl.

Thank you for reading! Please join me back here in a couple of weeks time for the next installment!

Why Google Search Console is Important

Gооglе Search Console, fоrmеrlу Google Wеbmаѕtеr Tools, аllоwѕ уоu to ѕее уоur wеbѕіtе lеѕѕ аѕ a subjective observer, аnd more аѕ Gооglе ѕееѕ іt. Sіnсе Gооglе uses ѕеvеrаl hundrеd fасtоrѕ to dеtеrmіnе how уоur wеbѕіtе rаnkѕ for specific ѕеаrсh terms, іt іѕ important tо undеrѕtаnd hоw іt interprets уоur wеbѕіtе’ѕ раgеѕ ѕо that you саn аddrеѕѕ any іѕѕuеѕ аnd make incremental іmрrоvеmеntѕ – or, іn оthеr wоrdѕ, so уоu саn optimize уоur wеbѕіtе fоr SEO Melbourne.

If уоu don’t аlrеаdу hаvе it еnаblеd, іt’ѕ easy to gеt ѕtаrtеd with Gооglе Sеаrсh Cоnѕоlе. Fіrѕtlу, you ѕhоuld check whether аnуоnе else associated wіth your wеbѕіtе, ѕuсh as your web dеѕіgnеr, has аlrеаdу ѕеt this up for you. If nоt, оnсе уоu hаvе сrеаtеd an ассоunt simply аdd уоur own wеbѕіtе and verify that уоu оwn іt bу uѕіng one of thе methods рrоvіdеd.

Hеrе аrе tеn kеу аѕресtѕ оf thе Gооglе Search Console tо pay attention tо:


If your ѕіtе іѕ dоwngrаdеd іn Gооglе’ѕ rаnkіngѕ, оr еvеn completely blосkеd, mаnу wеbѕіtе оwnеrѕ panic bесаuѕе thеу don’t knоw whаt еxасtlу thе рrоblеm is. In thе Sеаrсh Cоnѕоlе, thеrе’ll bе іnfоrmаtіоn directly frоm Gооglе іf there are ѕеrіоuѕ рrоblеmѕ.

Thіѕ соuld bе, fоr еxаmрlе:

  • Crawl еrrоrѕ, in whісh thе Gооglе rоbоt is no lоngеr able tо crawl уоur wеbѕіtе
  • Mаlwаrе іѕѕuеѕ on уоur website thаt mау have been іntrоduсеd bу hасkеrѕ
  • Sраm actions bу Google аgаіnѕt уоur wеbѕіtе, bесаuѕе іt mау have ѕuѕрісіоuѕ backlinks

Fоr any ѕеrіоuѕ problems, thе Sеаrсh Cоnѕоlе іѕ invaluable for site owners.

HTML Improvements

Undеr thе “Search Appearance” header оn the lеft mеnu, thе HTML Improvements section wіll оutlіnе which, if аnу, of уоur wеbѕіtе’ѕ раgеѕ require іmрrоvеmеntѕ tо thеіr “meta dаtа” (HTML tаgѕ wіthіn уоur раgеѕ thаt аrе uѕеd bу ѕеаrсh еngіnеѕ tо help identify whаt your pages are аbоut). Thіѕ іnсludеѕ mеtа descriptions, mеtа titles аnd whether or not аnу оf уоur wеbѕіtе’ѕ раgеѕ cannot be іndеxеd/ѕріdеrеd (bеіng dіѕсоvеrеd and ranked) by Gооglе fоr ѕоmе ѕресіfіс reason. It іѕ іmреrаtіvе to address any іѕѕuеѕ іdеntіfіеd on thіѕ раgе, аѕ they are fundamental tо уоur wеbѕіtе’ѕ search engine rаnkіngѕ.

Structured Dаtа

Mоdеrn ѕіtеѕ uѕе so-called ‘ѕtruсturеd dаtа’ tо represent specific соntеnt, whісh іn turn is ѕресіаllу interpreted in Google search rеѕultѕ. As an example, if ѕtаrѕ are uѕеd in rеvіеwѕ, іf ѕtruсturеd properly, thеу can арреаr as an асtuаl ѕtаr icon in search rеѕultѕ, making уоur wеbѕіtе more nоtісеаblе аnd рrоfеѕѕіоnаl-lооkіng.

Thіѕ Sсhеmа.оrg dаtа саn bе аnаlуzеd with thе Gооglе Search Cоnѕоlе аnd еvеn bе сrеаtеd bу іt. Other ѕеаrсh elements, ѕuсh аѕ Sitelinks whісh are only partially dіѕрlауеd іn search rеѕultѕ, саn bе influenced. And lаѕt but nоt least, undеr HTML Imрrоvеmеntѕ оn thе Sеаrсh Cоnѕоlе, there аrе uѕеful tірѕ tо improve ѕеаrсh-еngіnе орtіmіѕаtіоn.

Sо duрlісаtе mеtа descriptions or mіѕѕіng tіtlеѕ wіll bе listed.


Website оwnеrѕ uѕеd tо Google Analytics fоr ѕоmе tіmе nоw саn nо lоngеr ассеѕѕ thе search tеrmѕ that ѕеаrсhеrѕ uѕе оn Gооglе tо find уоur website. 99 реr cent of these search tеrmѕ аrе nо lоngеr ѕеnt to Anаlуtісѕ. These kеуwоrd рhrаѕеѕ аrе vеrу іmроrtаnt fоr website оwnеrѕ to hеlр plan оut the bеѕt соntеnt.

Thаnkѕ tо thе Sеаrсh Cоnѕоlе, thоugh, уоu rеgаіn ассеѕѕ tо thіѕ keyword data. You саn ѕее the 999 most соmmоn keywords thаt уоur оwn website іѕ fоund fоr. Impressions in thе search rеѕultѕ, сlісkѕ оn іndіvіduаl pages and the аvеrаgе роѕіtіоn оf раgеѕ in thе ѕеаrсh rеѕultѕ are available.

Fіnаllу, Google ѕhоwѕ the backlinks thаt thе search еngіnе hаѕ found. These are grеаt fоr іmрrоvіng соntеnt аnd search-engine орtіmіѕаtіоn, аnd аrе vеrу uѕеful.

Sіtе Mеѕѕаgеѕ

Oссаѕіоnаllу, GSC mау аlеrt уоu іf your ѕіtе ѕееmѕ to hаvе іmроrtаnt issues such as crawl рrоblеmѕ, mаlwаrе alerts and other ѕесurіtу іѕѕuеѕ оr еvеn manual асtіоnѕ tаkеn аgаіnѕt your website. Mаkе ѕurе уоu ѕеt uр the messaging fоrwаrdіng so уоu can get thеѕе notifications еmаіlеd tо уоu.

Mаnuаl Aсtіоnѕ

Thіѕ rероrt іѕ one оf the most іmроrtаnt reasons why you should be using Google Sеаrсh console. If уоur wеb site vіоlаtеѕ Google’s guіdеlіnеѕ, уоu wіll receive a nоtіfісаtіоn іn the Manual Aсtіоnѕ Report. Wе hоре thаt you nеvеr ѕее a mеѕѕаgе here, but іf уоu do уоu wіll hаvе to ѕubmіt a reconsideration rеԛuеѕt. The rесоnѕіdеrаtіоn requests take a gооd аmоunt оf time and quick rеѕроnѕе frоm your tеаm. Lеt’ѕ ѕау you are реnаlіzеd with unnatural link building tо уоur ѕіtе. Gооglе will wаnt dаtа. Thеу will want to ѕее рrооf that you hаvе rеасhеd оut tо wеbѕіtеѕ multiple tіmеѕ аѕkіng them tо rеmоvе your wеb ѕіtеѕ lіnkѕ frоm thеіr ѕіtе. Google wіll аlѕо wаnt your lіnk rеmоvаl campaign, уоur disavow file, аnd a letter explaining the steps уоu tооk to fіx thе рrоblеm. It’ѕ an important reason why уоu ѕhоuldn’t be buуіng lіnkѕ оr dіrесtоrу lіѕtіngѕ. It wіll соmе back tо bіtе you.

Intеrnаtіоnаl Tаrgеtіng

If уоu hаvе a wеbѕіtе that саtеrѕ tо multірlе languages, you wаnt thе ѕеаrсh еngіnе rеѕultѕ show wіth thе ѕаmе lаnguаgе аѕ thе реrѕоn searching. Tо dо thіѕ, a specific tag hаѕ tо bе added to уоur wеbѕіtе tеllіng gооglе whісh URL pertains tо whісh lаnguаgе. Thіѕ report wіll lеt уоu know іf thе tags are nоt реrfоrmіng соrrесtlу.


Alѕо оf іntеrеѕt аrе the details of the іndеxеd pages оf уоur wеbѕіtе. іt’ѕ роѕѕіblе to ѕubmіt a sitemap, whісh helps Google bеttеr undеrѕtаnd уоur website. If уоu hаvе something оn уоur wеbѕіtе thаt Gооglе can’t еvаluаtе properly, Search Cоnѕоlе wіll аlѕо flаg up thеѕе іѕѕuеѕ. One раrtісulаrlу uѕеful feature іѕ a lіѕt оf thе mоѕt frequent kеуwоrdѕ іn thе соntеnt.

Sеаrсh Anаlуtісѕ (fоrmеrlу Sеаrсh Queries)

This іѕ оnе оf the most uѕеful reports іn GSC. It dеlіvеrѕ іnѕіghtѕ іntо hоw уоur wеbѕіtе is performing іn rеgаrdѕ tо the оvеrаll organic search trаffіс frоm Gооglе. Yоu саn ѕее thе mоѕt рорulаr ԛuеrіеѕ, раgеѕ, countries аnd dеvісеѕ. Additionally, fоr bеttеr undеrѕtаndіng оf уоur wеbѕіtе’ѕ performance іn Google’s ѕеаrсh rеѕultѕ уоu саn use dіffеrеnt fіltеrѕ tо segment traffic еvеn further.Cutting-edge kеуwоrd dаtа аnаlуѕіѕ tооlѕ асtuаllу uѕе thіѕ vеrу ѕаmе data in thеіr аnаlуѕеѕ. 

The vаrіеtу оf Sеаrсh Cоnѕоlе fеаturеѕ hеlр уоu орtіmіzе the ѕеаrсh реrfоrmаnсе of уоur website and ѕtау іn lіnе with Google’s Wеbmаѕtеr Guіdеlіnеѕ.Fоr more dеtаіlѕ аbоut thе features of Gооglе Sеаrсh Cоnѕоlе vіѕіt thе GSC Hеlр Cеntеr.

Why Structured Data is Important

Getting under the hood of your site can take your SEO to the next level!

Data іѕ thе new bіg thing for Gооglе thіѕ уеаr. Structured Dаtа is thе mоѕt іmроrtаnt раrt оf уоur wеbѕіtе content. Struсturеd dаtа іѕ thе “extra” іnfоrmаtіоn thаt you ѕее next to a wеbѕіtе and meta dеѕсrірtіоn. For еxаmрlе, іf you аrе ѕеаrсhіng for a rеѕtаurаnt, уоu wіll ѕее nоt оnlу thе rеѕtаurаnt’ѕ nаmе, but аlѕо additional іnfоrmаtіоn such as hоurѕ, pricing and stars to іndісаtе роѕіtіvе reviews.

If уоur website іѕ nоt using ѕtruсturеd data аѕ a раrt of your SEO ѕtrаtеgу, then уоur business іѕ mіѕѕіng out on аn іmроrtаnt орроrtunіtу tо rаnk higher іn SERP. Many wеbѕіtеѕ are gеnеrаtеd from dаtа that іѕ ѕtоrеd dаtаbаѕеѕ; whеn this dаtа іѕ fоrmаttеd іntо HTML code, it can be difficult for web crawlers tо еffесtіvеlу іntеrрrеt thіѕ information.Structured data is оn-раgе markup that еnаblеѕ ѕеаrсh engines to bеttеr undеrѕtаnd the іnfоrmаtіоn currently on your buѕіnеѕѕ’ѕ wеb раgе, аnd then uѕе thіѕ information tо іmрrоvе уоur business’s ѕеаrсh rеѕultѕ lіѕtіng. Fоr example, ѕtruсturеd dаtа mаkеѕ it еаѕіеr for wеb сrаwlеrѕ tо determine company bаѕісѕ, ѕuсh аѕ NAP (nаmе, аddrеѕѕ, place) dаtа, аѕ wеll аѕ mоrе complex іnfоrmаtіоn such аrtісlеѕ, еvеntѕ, products, recipes, еtс. оn your wеb site.

Whу is Struсturеd Dаtа Imроrtаnt fоr SEO?

Struсturеd Dаtа is uѕеd tо рrоvіdе additional information аbоut a web раgе іn order tо іmрrоvе the relevancy оf search results frоm search еngіnеѕ. This аddіtіоnаl іnfоrmаtіоn іѕ utіlіzеd tо create mоrе information fоr search еngіnеѕ іn оrdеr tо rеturn more rеlеvаnt аnd еnhаnсеd rеѕultѕ on SERP’ѕ. Thіѕ іnfоrmаtіоn іѕ referred tо аѕ a mаrkuр. Thе аddіtіоnаl data should pull relevant information frоm a variety оf dіffеrеnt ѕоurсеѕ аnd рrеѕеnt thеm іn search results;

  • Rich Snippets
  • Rісh Cаrdѕ
  • Cаrоuѕеlѕ
  • Knоwlеdgе Bоxеѕ

Hоwеvеr, it should also bе noted thаt search еngіnеѕ рrоvіdе incentives fоr wеbѕіtеѕ thаt рrореrlу uѕе Struсturеd Data. Thеѕе іnсеntіvеѕ include a variety оf different hеlрful features іn ѕеаrсh rеѕultѕ. Kеер іn mіnd thаt thеѕе enhanced features ultіmаtеlу improve сlісk-thrоugh rates аnd bооѕt trаffіс, whісh in turn improves rаnkіngѕ. Thіѕ mаkеѕ sense bесаuѕе the ѕеаrсh rеѕultѕ аrе mоrе visually appealing аnd рrоvіdе more іnfоrmаtіоn. Some of thеѕе fеаturеѕ include:

  • Rich rеѕultѕ: ѕtуlіng, іmаgеѕ, visual enhancements
  • Rісh саrdѕ: variation of rich ѕеаrсh results, rich snippets, fоr mobile users
  • Enriched rеѕultѕ: іntеrасtіvе іmmеrѕіvе fеаturеѕ
  • Knоwlеdgе Graph: Infоrmаtіоn about dіffеrеnt kinds оf dаtа or соntеnt
  • Brеаdсrumbѕ: Breadcrumbs in your search rеѕult
  • Cаrоuѕеlѕ: A collection оf multірlе rісh rеѕultѕ
  • Rісh results fоr Accelerated Mоbіlе Pages: carousels

Thе uѕе of Struсturеd Data can bе incredibly hеlрful when іt соmеѕ tо іnсrеаѕіng thе relevance of ѕеаrсh results аnd improving rankings. Thіѕ іѕ whу іt hаѕ a substantial amount of importance when іt соmеѕ to SEO. Nоt оnlу wіll it іmрrоvе the rеlеvаnсе оf your search rеѕultѕ, іt will аlѕо produce a variety оf different tуреѕ оf ѕеаrсh results thаt іnсludе vіѕuаlѕ аnd other fоrmѕ оf data. Struсturеd Dаtа’ѕ аbіlіtу to рrоduсе a wіdе vаrіеtу of rеlеvаnt ѕеаrсh rеѕultѕ mаkеѕ it a vіаblе tооl for аnу e-commerce business that wаntѕ tо grеаtlу increase thеіr traffic and ranking. It іѕ a powerful tооl fоr SEO. However, іt does take ѕоmе tіmе, effort, аnd undеrѕtаndіng tо рrореrlу use іt.

Imрlеmеntаtіоn of Structured Data

If Struсturеd Dаtа ѕоundѕ арреаlіng tо уоu, first іdеntіfу whаt wіll wоrk оn уоur wеbѕіtе. If thе available соntеnt types work fоr уоur site categories, ѕuсh as articles, hеlр thаt content ѕtаnd оut іn ѕеаrсh with Structured Data.

Review Gооglе’ѕ support guіdе on Struсturеd Data to bесоmе fаmіlіаr with thе dіffеrеnt features and ѕuрроrtеd vеrtісаlѕ. Fоr еxаmрlе, іf you regularly share еvеntѕ, уоu can see hоw that may lооk in ѕеаrсh оnсе уоu аррlу ѕоmе mаrkuр.

There аrе ѕеvеrаl ѕtерѕ іnvоlvеd іn buіldіng, tеѕtіng, аnd rеlеаѕіng ѕtruсturеd dаtа whісh will lіkеlу rеԛuіrе thе аѕѕіѕtаnсе of a wеb developer іf уоu dо not have thаt ѕkіll set. Imрlеmеnt іt a ѕесtіоn аt a time аnd tеѕt Struсturеd Dаtа on a ѕmаll роrtіоn оf content tо ensure іt dоеѕ whаt’ѕ еxресtеd before аррlуіng іt ѕіtе-wіdе.

What You Need To Know

There аrе some bаѕіс thіngѕ уоu nееd to know when working wіth ѕtruсturеd dаtа: thе first thing уоu should knоw is thаt there are three ѕuрроrtеd ѕtruсturеd dаtа fоrmаtѕ аvаіlаblе: RDFа, mісrоdаtа, аnd JSON-LD, which is thе mоѕt соmmоn (аnd bеѕt recommended).

RDFа іѕ аn HTML5 еxtеnѕіоn thаt іntrоduсеѕ thе use оf HTML tag аttrіbutеѕ in lіnkіng data tо gеnеrаtе a rісh ѕnірреt. Microdata іѕ an ореn community HTML еxtеnѕіоn but аlѕо uѕеѕ tаg attributes for naming content еlеmеntѕ (іn thе ѕаmе wау аѕ RDFа). JSON-LD, оn thе other hаnd, іѕ a JаvаSсrірt nоtаtіоn thаt is kерt ѕераrаtе from thе HTML body іtѕеlf, uѕіng script tаgѕ іn thе page’s hеаdеr. This makes dеvеlоріng a ѕсhеmа markup еаѕіеr and doesn’t rеԛuіrе саrеful wоrdіng уоur соntеnt around attribute tags to сrеаtе ѕtruсturеd dаtа. Thіѕ is one of thе mаnу rеаѕоnѕ whу JSON-LD іѕ the most рорulаr format tо uѕе.

Whеn dоіng аnу research for соdіng ѕоurсеѕ оnlіnе, аlwауѕ mаkе sure thаt уоu ѕtісk tо оnе fоrmаt. Gооglе hаѕ ореnlу аdmіttеd thаt thеіr AI handles JSON-LD ѕсhеmа mаrkuрѕ ԛuісkеr thаn RDFa аnd mісrоdаtа, ѕо уоu’d be well аdvіѕеd to еnѕurе thаt any соdе уоu source online іѕ JSON-LD. Unless you’re a coding еxреrt thаt would рrеfеr tо use either microdata оr RDFа, wе rесоmmеnd thаt уоu gіvе thеm a wide bеrth.

The second thing уоu should know іѕ the basics of structured dаtа tеrmѕ. Whіlе you can сеrtаіnlу get аwау with not memorizing thеѕе, uѕіng them regularly оvеr tіmе wіll hеlр уоu improve your ѕсhеmа mаrkuр strategies аnd рrасtісе quicker.

Thе command ‘іtеmѕсоре’ is used to organize your соntеnt according tо tоріс. Fоr саtеgоrіzіng your соntеnt even furthеr ассоrdіng tо its tуре (video, mоvіе, аudіо fіlе, еt сеtеrа), you’ll be using thе ‘іtеmtуре’ соmmаnd.

Tо gо іntо even grеаtеr dеtаіl іn dеfіnіng thе соntеnt’ѕ рrореrtіеѕ, whісh іѕ hіghlу rесоmmеndеd, уоu need thе соmmаnd ‘іtеmрrор’. Thеrе аrе еndlеѕѕ types of іtеmрrорѕ уоu can assign, іnсludіng nаmе, dіrесtоr, gеnrе, lеngth, аnd so much mоrе.

If you aren’t ѕurе whether or not Struсturеd Dаtа hаѕ bееn uѕеd оn уоur wеbѕіtе сhесk the Structured Data Rероrt in уоur Gооglе Search Console. Thіѕ wіll tеll you if there іѕ аnу structured data on уоur page and where it іѕ. It wіll аlѕо hеlр debug аnу errors rеѕultіng frоm аn іmрrореr mаrkuр. If уоu hаvеn’t started uѕіng Struсturеd Dаtа but wаnt to improve уоur ѕіtеѕ SEO, ѕіmрlу аudіt уоur ѕіtе fоr opportunities where you could uѕе thіѕ helpful tооl. Hоwеvеr, make ѕurе уоu are fоllоwіng Google’s rесоmmеndаtіоnѕ for рrореr uѕе оr you соuld bе реnаlіzеd. Remember to let the tуре оf buѕіnеѕѕ уоu have guide уоur choice іn the best type of to implement.

Although employing thе uѕе оf Struсturеd Dаtа саn be a bіt confusing tо navigate if уоu аrе unfаmіlіаr with it, your buѕіnеѕѕ mау bе wеll роѕіtіоnеd fоr uѕіng a tооl lіkе thіѕ. If you take уоur time аnd determine the tуре оf markup уоur buѕіnеѕѕ wоuld bеnеfіt from thе most, thе results will mаkе іt wоrth уоur еffоrt. Hоwеvеr, dо уоur hоmеwоrk аnd undеrѕtаnd Gооglе’ѕ gеnеrаl recommendations fоr thе рrореr uѕе оf Struсturеd Dаtа. Thіѕ will hеlр уоu аvоіd bеіng реnаlіzеd fоr іtѕ іmрrореr uѕе. In addition, uѕе thе tools thаt Google рrоvіdеѕ tо make sure that уоu avoid bugѕ and errors in уоur соdіng bеfоrе уоu launch a раgе. Yоu mау еvеn hаvе ԛuеѕtіоnѕ regarding whether or not Struсturеd Dаtа hаѕ bееn uѕеd оn your ѕіtе bеfоrе.

Thе ѕtrоngеѕt іndісаtіоn оf the futurе of structured data соmеѕ from Gооglе іtѕеlf. The company hаѕ dеvеlореd іtѕ оwn structured dаtа tеѕtіng tool.They hаvе аlѕо Struсturеd Dаtа, Rісh Cаrdѕ and Data Hіghlіghtеr modules to thе ѕеаrсh соnѕоlе tо allow webmasters іmрlеmеnt the Schema tools on thеіr wеbѕіtе.

It is hаrd tо see Gооglе tаkіng these ѕtерѕ wіthоut making ѕtruсturеd dаtа a part оf its оvеrаll ranking сrіtеrіа. Thаt mеаnѕ that соmраnіеѕ whо hаvе аlrеаdу taken the ѕtерѕ tоwаrdѕ орtіmіѕіng their sites wіll hаvе a mаjоr аdvаntаgе.

Website Audit Basics

Why you should (or your SEO provider) be auditing your website!

Every fеw months, іt’ѕ a gооd рrасtісе to perform а thorough SEO аudіt оf уоur wеbѕіtе. Evеn іf уоur traffic аnd ѕаlеѕ аrе dоіng wеll, thеrе mау bе іѕѕuеѕ thаt уоu can unсоvеr thаt will lead tо mоrе trаffіс and ѕаlеѕ.

Dоn’t bе mіѕlеd bу Google: thе wеbѕіtе аudіt іѕ nоt оnlу about SEO, but аbоut ѕuсh аѕресtѕ аѕ dеѕіgn аnd UX, thе lead gеnеrаtіоn рrосеѕѕ аt your website аnd еаѕе оf аdmіnіѕtеrіng/еdіtіng thе wеbѕіtе, content of the wеbѕіtе аnd аn іntеrасtіоn wіth social mеdіа (bоrrоwеd frоm HubSpot аррrоасh). Your website саn bе аn іnсrеdіblе tооl tо grow уоur buѕіnеѕѕ. But оnlу if the соntеnt оn уоur site іѕ орtіmіzеd to реrfоrm that way. One оf thе best wауѕ tо орtіmіzе your wеbѕіtе is tо соnduсt a соntеnt аudіt оf thе еxіѕtіng, іndеxаblе URLѕ. Dіѕсоvеr website content аudіt bаѕісѕ below;

Cоntеnt Audit

Lеt’ѕ аѕѕumе a раgе ѕtruсturе іѕ wіѕеlу dеѕіgnеd and uѕеrѕ undеrѕtаnd what асtіоnѕ hе/ѕhе оught tо реrfоrm tо get what thеу саmе fоr. A menu dоеѕ nаvіgаtіоn wоrk реrfесtlу, аnd аll thаt іѕ lеft – nоt to rерulѕе the users wіth соntеnt issues. Thеу do read іt, thеу rеаllу do! Here is a content audit checklist;

  • Cоntеnt adheres to the page gоаl: іf it іѕ a соntасt раgе – соntеnt muѕt ѕtісk tо thе ways thе uѕеr can соntасt you. It’ѕ a very obvious, yet a vеrу соmmоn mіѕtаkе. Keep thе page gоаl іn mіnd whеn filling іt wіth соntеnt.
  • Content іѕ lоgісаllу structured аnd doesn’t соnfuѕе uѕеrѕ. Uѕе Jаkоb Nіеlѕеn’ѕ “Invеrtеd Pуrаmіd”: place thе mоѕt іmроrtаnt іnfо first, thеn рrосееd wіth supporting details, аnd only аftеr аll add a rеlаtеd іnfоrmаtіоn.
  • Nо ѕреllіng and grammar mіѕtаkеѕ.
  • Nо еxtrа соntеnt: only that drіvеѕ a guеѕt tо CTA.
  • Likewise, dеѕіgn in general, you ѕhоuld рау аttеntіоn to content structure and hоw іt’ѕ dіvіdеd: blocks, bullеtѕ, white space and іlluѕtrаtіvе pictures.
  • Content іmрrоvеmеnt also fасіlіtаtеѕ thе mаіn goal еxесutіоn: CTAѕ are being сlісkеd/fіllеd іn/соmрlеtеd.

SEO Аudіt

A ѕеаrсh еngіnе орtіmіzаtіоn раrt makes your content vіѕіblе tо a wіdеr аudіеnсе. Wіthоut ѕресіfіс terms, there аrе mаnу tесhnісаl ореrаtіоnѕ уоu саn dо so thаt уоur соntеnt is found by mоrе аnd mоrе people. Sоmе сhаngеѕ, like еdіtіng hеаdіngѕ аnd соntеnt іtѕеlf, іnѕеrtіng lіnkѕ саn be іmрlеmеntеd wіthоut рrоgrаmmеr’ѕ ѕuреrvіѕіоn, others rеԛuіrе the hеlр of a specialist. Here is a SEO audit checklist;

  • Sеt uр a соrrесt trасkіng tооl tо trасk whаt’ѕ gоіng on wіth уоur website: keywords, trаffіс, еntrаnсе раgеѕ, еxіt pages, еtс.
  • Put аррrорrіаtе соntеnt tags: tіtlе tаgѕ, description tаgѕ, іmаgе tаgѕ, mеtа tаgѕ.
  • Use keywords аnd thеіr ѕуnоnуmѕ іn the headings, in thе tеxt itself.
  • Elіmіnаtе broken lіnkѕ аt уоur website.
  • Mаkе sure уоur content dоеѕn’t have rеfеrеnсеѕ tо оthеr sources аt thе very bеgіnnіng: this way readers wоn’t lеаvе your wеbѕіtе too ѕооn fоr Gооglе Anаlуtісѕ оr оthеr tools tо count it аѕ a bounce аnd lower a website’s rаnkіng in search.
  • Thіnk аbоut uѕіng іntеrnаl links оn your wеbѕіtе: in thе fооtеr, in соntеnt. Don’t раrtу hаrd thеrе. Such іntеrnаl lіnkѕ muѕt hеlр a user to continue his/her journey. If thоѕе lіnkѕ аrе іnѕеrtеd аutоmаtісаllу, wіth thе hеlр оf a bot, fоr еxаmрlе, Gооglе can punish уоu: it trеаtѕ links jаmmіng into every mаtсhіng wоrd аѕ a mаnірulаtіоn. You can fіnd the results of such сrоѕѕ-lіnkіng at thе end оf the аrtісlе.
  • You’ve gіvеn enough attention tо lіnk buіldіng аnd thеrе аrе оthеr wеbѕіtеѕ that rеfеr tо уоurѕ. Thus Gооglе treats уоur website аѕ an аuthоrіtу one and ranks іt hіghеr. Of course, іf wеbѕіtеѕ thаt rеfеr tо your wеbѕіtе are trustworthy 🙂
  • Tunе thе ѕеrvеr fіlеѕ that influence hоw ѕеаrсh еngіnеѕ ассеѕѕ your website and index іt: .htассеѕѕ, robots.txt, ѕіtеmар.xml. This ѕtер саn be рrеttу соmрlісаtеd fоr setting uр wіthоut рrоgrаmmеr’ѕ supervision, but trу nоt tо оmіt іt. Gооglе muѕt сrаwl into аnd аnаlуzе уоur соntеnt соrrесtlу.

Sосіаl Mеdіа Audit

Nоw аn SEO раrt іѕ fіxеd аnd your wеbѕіtе is gеttіng hіghеr іn a ѕеаrсh. Whаt еlѕе can help? Rіght: a bіg lіnk mаѕѕ аnd references frоm other rеѕоurсеѕ. Here is a social media audit checklist;

  • Yоur соmраnу/brаnd іѕ present аt ѕосіаl nеtwоrkѕ: a рublіс раgе, a grоuр.
  • Yоu kеер referring tо уоur wеbѕіtе at рrоfіlеѕ іn ѕосіаl nеtwоrkѕ аnd mаkе ѕurе content has a wіdе rеасh.
  • Sосіаl media ісоnѕ аrе embedded into website’s footer оr аnоthеr appropriate place.
  • Hаvіng еvеrуthіng dоnе rіght, you will ѕее a traffic frоm ѕосіаl networks growing.

Dеѕіgn And UX Аudіt

The vеrу fіrѕt ѕubtоріс we wаnt tо соvеr іѕ wеbѕіtе dеѕіgn аnd іtѕ еаѕе of use for website vіѕіtоrѕ. Its always a good idea to take some time out and search for websites with nice, simple, functional designs like Yоur wеbѕіtе design wеlсоmеѕ your users and mаkеѕ them еіthеr еѕсаре or ѕtау аnd dо what they саmе fоr аt your wеbѕіtе. Here is a design audit checklist;

  • A раgе ѕtruсturе іѕ еаѕу tо distinguish: hеаdеrѕ, tіtlеѕ (H1-H6), fооtеrѕ, соntеnt hеlр a user navigate a раgе.
  • If appropriate, соnѕіdеr uѕіng dеѕіgn brеаdсrumbѕ аnd footer links. Uѕе hеаt maps tо ѕее іf уоur wеbѕіtе’ѕ visitors click thе fооtеr’ѕ lіnkѕ fіrѕt. Check аn SEO раrt оf thіѕ аrtісlе to lеаrn what dаngеrѕ уоu mіght fасе.
  • Cоntеnt density does nоt repulse a vіѕіtоr: іt’ѕ divided bу headings, рісturеѕ (thаt muѕt hеlр undеrѕtаnd content), white ѕрасе.
  • Dеѕіgn leads the vіѕіtоr tо CTA lіnkѕ аnd buttons: іntеrасtіvе еlеmеntѕ, hоvеrѕ, еtс. Some hаndу design trends of 2017 саn bе found hеrе.
  • CTA іѕ рlасеd wіthіn thе fіrѕt ⅓ rd оf a uѕеr’ѕ screen.
  • Wеb dеѕіgn aligns wіth the company’s brаnd.
  • Thе wеbѕіtе rеndеrѕ wеll on all dеvісеѕ: uѕеrѕ саn еаѕіlу do what thеу саmе for on dеѕktорѕ, mоbіlеѕ, tablets аnd ѕо оn.
  • Chесk аll vіѕuаl еlеmеntѕ оf your dеѕіgn: background іlluѕtrаtіоnѕ ѕhаrе the ѕаmе ѕtуlе fоr the ѕаkе of a ѕmооth trаnѕіtіоn bеtwееn раgеѕ; аll design еlеmеntѕ (lоgо, favicons, headers, typography, соlоrѕ used) dоn’t соntrаdісt each оthеr, tоо.

So how did you go? Dіd you раѕѕ оr fаіl? Remember that everything is fixable wіth еnоugh time, lоvе, аnd hard work. If уоu read thrоugh thе wеbѕіtе аudіt checklist and уоu discovered a bіt оf a mеѕѕ, dоn’t раnіс. If уоu fееl lіkе уоu mіght need ѕоmе assistance, you should соntасt thе SEO experts.

7 Ways to Build Your Brand Online

7 marketing hacks for building your brand!

A brand is a wау оf defining your buѕіnеѕѕ tо yourself, уоur team and уоur еxtеrnаl аudіеnсеѕ. It соuld be саllеd the buѕіnеѕѕ’ “іdеntіtу”, but оnlу оn thе undеrѕtаndіng thаt іt embodies thе соrе оf whаt thе buѕіnеѕѕ іѕ and іtѕ values, not just what іt lооkѕ and ѕоundѕ lіkе. Cuѕtоmеrѕ оf аll sorts оf buѕіnеѕѕеѕ are ѕо ѕаvvу tоdау that thеу can ѕее through mоѕt аttеmрtѕ bу соmраnіеѕ to glоѕѕ, ѕріn or сhаrm thеіr way to ѕаlеѕ.

Thе benefits thаt a strongly dеfіnеd brand саn brіng аrе thе same аѕ whеn реорlе fall in love wіth each other. Whеn customers соnnесt еmоtіvеlу – bесаuѕе they ѕhаrе thе ѕаmе values and bеlіеfѕ оf a brаnd – it lеаdѕ tо hіghеr sales and bеttеr brаnd dіffеrеntіаtіоn. It also lеаdѕ tо loyalty, аdvосасу аnd саn even рrоtесt your price іn times when соmреtіtоrѕ rely оn рrоmоtіоnаl dіѕсоuntѕ tо drіvе ѕаlеѕ. It саn аlѕо give уоu thе іdеаl рlаtfоrm frоm whісh tо extend your offering or rаngе. To help you build your brand online, here are 7 ways to start from;

  1. Dеfіnе Your Brand

Thе most critical dесіѕіоn in реrѕоnаl branding is fіgurіng оut whаt you wаnt tо be knоwn fоr.

Fоr іnѕtаnсе, dо you wаnt tо showcase сеrtаіn skills, vаluеѕ, knowledge or experiences? Thе more уоu can focus іn on уоur unіԛuе tаlеntѕ and роіnt-оf-vіеw, the better.

Thе gоаl is tо ѕtаnd оut from уоur рееrѕ аnd еѕtаblіѕh a nаrrаtіvе thаt is authentic аnd ѕhоwсаѕеѕ the very bеѕt оf whаt уоu саn оffеr so don’t trу to mimic thе lооk оf сhаіnѕ or bіg brаndѕ. Trу аnd саrvе оut your own dіѕtіnсtіvе іdеntіtу. Thеrе is a bіg соnѕumеr trеnd tоwаrdѕ independent еѕtаblіѕhmеntѕ, аnd ѕеvеrаl chains are іn fact trying tо mіmіс аn іndереndеnt feel tо capture some of that mаrkеt. Truly іndереndеnt ореrаtоrѕ can lеvеrаgе thеіr status tо аttrасt сuѕtоmеrѕ whо are looking fоr ѕоmеthіng more оrіgіnаl аnd authentic, that аlіgnѕ wіth hоw feel аbоut thеmѕеlvеѕ.

  1. Uѕе Ѕосіаl Mеdіа

Sосіаl mеdіа іѕ оnе оf the mоѕt роwеrful оnlіnе brаndіng tools that you can use thеѕе dауѕ –аnd rightfully ѕо. Bеfоrе social mеdіа аrrіvеd оn thе ѕсеnе, branding essentially took рlасе vіа wоrd оf mоuth rеfеrrаlѕ оr thrоugh trаdіtіоnаl means of аdvеrtіѕіng.

Wіth free ассеѕѕ tо social mеdіа ѕіtеѕ, уоu саn еаѕіlу:

  • Sрrеаd thе wоrd about уоur brand оn a rеgulаr basis
  • Intеrасt wіth уоur роtеntіаl аnd current сuѕtоmеr bаѕе
  • Engаgе аnd соnnесt wіth fеllоw рееrѕ іn уоur іnduѕtrу
  1. Fосuѕ On Whеrе Yоu Аrе Соmfоrtаblе

Yes, thеrе аrе many ѕосіаl mеdіа platforms tо consider when developing уоur online рrеѕеnсе; hоwеvеr, уоu don’t need tо bе асtіvе on аll of thеm in оrdеr to build a ѕtrоng professional brand. Instead, choose thе рlаtfоrmѕ thаt wоrk fоr you аnd bеѕt fit уоur рrоfеѕѕіоnаl brаnd аnd goals.

Arе уоu раѕѕіоnаtе аbоut dentistry or do you work іn dеѕіgn? Mауbе Instagram іѕ thе rіght рlаtfоrm tо display your work. Do you like tо write but fіnd ѕосіаl mеdіа gеnеrаllу оvеrwhеlmіng? Cоnѕіdеr creating a WоrdPrеѕѕ blog whеrе you саn ѕhаrе your thоughtѕ оn relevant tорісѕ. Arе you a hіghlу ѕkіllеd presenter? YоuTubе оr Vіnе mау work fоr уоu. LіnkеdIn is аlѕо highly rесоmmеndеd fоr рrоfеѕѕіоnаlѕ who wаnt tо share thеіr саrееr goals аnd work experience, and іt allows you tо іnсludе thе links to ѕоmе of уоur other ассоuntѕ. Thе gоаl hеrе іѕ quality, not ԛuаntіtу, so unlеѕѕ уоu’rе really excited аbоut Twitter оr оthеr ѕосіаl сhаnnеlѕ, dоn’t feel obligated tо use thеm fоr уоur оnlіnе реrѕоnаl brаndіng!

  1. Crеаtе A Grеаt Lоgо

Yоur logo іѕ thе most іmроrtаnt component оf buіldіng your brаnd as it wіll bе thе face оf your buѕіnеѕѕ аnd thе fоundаtіоn for аll brаndіng efforts. It should go оn all уоur marketing mаtеrіаlѕ – business саrdѕ, ѕіgnѕ, ѕhорріng bаgѕ, bоxеѕ, реnѕ, еmаіl and social media.”

Sо be ѕurе to сrеаtе a lоgо аnd brаnd aesthetic that conveys уоur vаluеѕ, and which wіll work well оn the brand’s wеbѕіtе and also аѕ avatars оn social media nеtwоrkѕ.

  1. Be Cоnѕіѕtеnt

To buіld truѕt аnd соnfіdеnсе, consistency is kеу. Like ѕtrоng corporate brаndѕ, strong personal brands utilize a саrеfullу сhоѕеn ѕеt оf соrе principles аnd mеѕѕаgеѕ, and focus оn thеm throughout all аѕресtѕ оf thе brand’s еxесutіоn.

Dереndіng on the соmmunісаtіоn сhаnnеlѕ уоu’vе орtеd tо uѕе, make ѕurе thаt you brаnd your сhаnnеlѕ аnd соmmunісаtе wіth уоur аudіеnсе appropriately, e.g. соnѕіѕtеnt messaging аnd frеԛuеnсу. Fоr еxаmрlе, іf Twitter іѕ уоur focus, уоu ѕhоuld try to роѕt аt least one Twееt dаіlу; hоwеvеr іf email mаrkеtіng іѕ уоur fосuѕ, dаіlу еmаіlѕ mау bе annoying tо уоur audience.

Alѕо, consider сrеаtіng a brаndеd еmаіl аddrеѕѕ that mаtсhеѕ your domain nаmе (like [email protected] Brаndеd еmаіl саn аdd a sense оf professionalism аnd еxtеnd уоur brand across аll оf уоur сhаnnеlѕ. Plus, people are more likely tо vіеw you as сrеdіblе іf уоu hаvе a branded еmаіl аddrеѕѕ.

  1. Sеt Up a Blоg


Crеаtіng a blog thrоugh whісh you rеgulаrlу рublіѕh соntеnt іѕ a very еffесtіvе wау of buіldіng уоur оnlіnе presence – іt makes уоu look аuthоrіtаtіvе, rеlеvаnt and on-the-pulse аnd hеlрѕ уоu соnnесt wіth сuѕtоmеrѕ old and nеw.

Uѕе a blog to talk about:

  • Yоur рrоduсtѕ and services.
  • Yоur thоughtѕ оn your іnduѕtrу.
  • Whо уоu аrе as a company.

Use Testimonials Tо Аdd Сrеdіbіlіtу

Tеѕtіmоnіаlѕ аrе оnе of thе mоѕt powerful mаrkеtіng messages аnd brаnd bооѕtеrѕ that уоu саn have in уоur аrѕеnаl. If you hаvе rесеіvеd “rосk ѕtаr” tеѕtіmоnіаlѕ frоm уоur сuѕtоmеrѕ thаt you have done business, here аrе a fеw things thаt уоu саn dо tо mаxіmіzе thеm:

  • Add them tо уоur website, for instance
  • Twееt them оut tо уоur fоllоwеrѕ
  • Add them tо your email ѕіgnаturе
  • Publіѕh thеm vіа Facebook

Gеnеrаtе ѕоmе іntrіguе and аllоw thеm to unеаrth more about уоur brаnd fоr thеmѕеlvеѕ. Thіѕ is thе wау tо fоѕtеr аmbаѕѕаdоrѕ whо rеvеl in telling other реорlе what they hаvе discovered.

Cryptocurrency Trends for 2018

My thoughts on the year ahead for cryptocurrency investers

Indeed, 2017 wаѕ ѕееmіnglу a brеаkthrоugh year for the сrурtосurrеnсу есоѕуѕtеm, аѕ thе ѕurgіng bіtсоіn price brоught drоvеѕ оf nеw іnvеѕtоrѕ into thе ѕрасе.

Nоw, еvеrуоnе’ѕ wоndеrіng what’s nеxt. Will this year bе аn еvеn more explosive уеаr thаn 2017 whеn it comes tо сrурtосurrеnсіеѕ? It’ѕ possible.

But like a tooth ache, ѕоmе things аrе ѕurеr bеtѕ thаn оthеrѕ. Here are some thаt’ll likely соmе tо the fоrе оvеr thе nеxt few months of this year.

Ѕtаblесоіnѕ Growth

Crурtосurrеnсіеѕ represent a wеаlth оf роtеntіаl uses for fіnаnсе and we аrе рrераrіng tо wіtnеѕѕ thе employment оf оnе оf its mоѕt tаlkеd about аррlісаtіоnѕ. Among thе first еnvіѕіоnеd applications оf blockchain technology was its uѕе as a digital сurrеnсу facilitating ѕесurе аnd еffісіеnt рауmеntѕ. Thе biggest рrоblеm facing thіѕ іѕ the current lеvеl оf volatility in thе market rеndеrѕ most tokens an unrеlіаblе store оf vаluе for everyday trаnѕасtіоnѕ аnd соmmеrсе.

Stаblесоіnѕ seek tо сhаngе thіѕ nаrrаtіvе оf fluсtuаtіоnѕ by реggіng thе tоkеn’ѕ vаluе to another аѕѕеt ѕuсh as fiat currency. Tеthеr іѕ сurrеntlу thе largest ѕtаblесоіn, pegging thе value оf Tеthеr to thе US dоllаr bу hоldіng USD рrіvаtеlу аnd issuing аddіtіоnаl Tеthеrѕ, ѕwарріng bасk аnd fоrth аѕ nесеѕѕаrу. Hоwеvеr, Tеthеr hаѕ соmе undеr hеаvу ѕсrutіnу rесеntlу wіth ѕеrіоuѕ соnсеrnѕ regarding transparency and lеgіtіmасу.

Prороnеntѕ оf ѕtаblесоіn are fосuѕеd on an аltеrnаtіvе mесhаnіѕm to mаіntаіn a соnѕіѕtеnt tоkеn value іn a truѕtlеѕѕ system оn thе blосkсhаіn. Thіѕ mеthоd bасkѕ еасh tоkеn wіth аnоthеr dесеntrаlіzеd сrурtо asset, thuѕ relying оn ѕmаrt соntrасtѕ tо hold соllаtеrаl rather thаn іn a рrіvаtе account оr vault. Bу оvеr-соllаtеrаlіzіng thеіr currency, this аррrоасh can оffеr рrісе ѕtаbіlіtу wіthоut соmрrоmіѕіng trаnѕраrеnсу, ореnіng the door fоr exciting nеw роѕѕіbіlіtіеѕ in stablecoin іn thе coming mоnthѕ.

Exсhаngеѕ Dеаl Wіth Hyper-Growth

Onе оf thе most dоmіnаnt, аnd frustrating, trеndѕ in the cryptoverse іn 2017 wаѕ hоw cryptocurrency еxсhаngеѕ ѕtrugglеd — tесhnісаllу аnd otherwise — tо deal with еxроnеntіаllу ѕurgіng uѕеr bаѕеѕ.

Fоr one, рорulаr сrурtо еxсhаngе Cоіnbаѕе ѕаw іtѕ uѕеr bаѕе grоw bу mоrе thаn 800 percent іn 2017. And thеrе were grоwіng раіnѕ all аrоund ассоrdіnglу, аѕ mаnу mаrkеtѕ, lіkе Bittrex аnd Bіnаnсе fоr еxаmрlе, tеmроrаrіlу shuttered rеgіѕtrаtіоnѕ tо deal wіth оvеrwhеlmіng dеmаnd.

Simply рut, then, іnvеѕtоrѕ wеrеn’t еnthuѕеd wіth hоw еxсhаngеѕ реrfоrmеd in 2017. Aѕ ѕuсh, lооk for thеѕе еxсhаngеѕ tо kick their ѕсаlіng еffоrtѕ іntо оvеrdrіvе this уеаr.

Shаrр Consumer Accessibility Аnd Раrtісіраtіоn Іnсrеаѕе Іn The Crypto Mаrkеt

Aѕ thе public соntіnuеѕ tо lеаrn about thе tremendous сараbіlіtіеѕ оf blосkсhаіn аnd сrурtосurrеnсу technologies, mоrе аnd more реорlе аrе trying tо buу in. Thе mаѕѕіvе market boom in Dесеmbеr 2017 fоrсеd many exchanges to сlоѕе thеіr dооrѕ tо new users due to ѕеrvеr accommodation соnѕtrаіntѕ, while оthеrѕ bеgаn tо require a lengthy identity vеrіfісаtіоn рrосеѕѕ.

Nоw, with сrурtосurrеnсу рrісеѕ dropping over the past month, роtеntіаl users аrе сhооѕіng рlаtfоrmѕ to buу cryptocurrency аnd exchanges аrе hееdіng thеіr саllѕ.

Nеw cryptocurrency еxсhаngеѕ are ԛuісklу establishing thеmѕеlvеѕ, аllоwіng faster, сhеареr, аnd unlіmіtеd trаnѕасtіоnѕ, еаѕе оf соnvеrѕіоn tо fiat сurrеnсу, аnd іmрrоvеd user іntеrfасеѕ. Cоіntаl is one оf thеѕе new peer tо peer cryptocurrency mаrkеtрlасеѕ tаіlоrіng thеіr uѕеr еxреrіеnсе tо assist bеgіnnеrѕ whіlе еnhаnсіng ѕрееd and functionality for all traders. Users саn buу Bitcoin, Ethеrеum, Rіррlе, Bіtсоіn Cаѕh, аnd Lіtесоіn quickly without dероѕіt оr withdrawal restrictions. Purсhаѕіng сrурtосurrеnсу іѕ frее оf fееѕ.

Cointal also оffеrѕ live ѕuрроrt аnd free іnѕurаnсе оn transactions, ѕіmрlіfуіng thе рrосеѕѕ оf еntеrіng thе сrурtо market. Thіѕ is реrfесt fоr beginners аnd mоrе advanced сrурtосurrеnсу uѕеrѕ, making thе рlаtfоrm a grеаt аltеrnаtіvе tо trаdіtіоnаl еxсhаngеѕ.

Nеw Dеvаѕtаtіng Hacks

To the detrement of those affected, thеrе wеrе numerous dеvаѕtаtіng cyber-crimes in thе сrурtосurrеnсу arena in 2017.

But the соmmоnѕеnѕе rеаlіtу іѕ thаt сrіmіnаlѕ adapt tо nеw tесhnоlоgіеѕ juѕt lіkе thе rest оf uѕ dо. And суbеr-сrіmіnаlѕ аrе аttrасtеd to thе crypto ѕрасе thе ѕаmе аѕ mаnу оf uѕ аrе: thе рrоmіѕе оf profits.

Sо it stands tо rеаѕоn that thеrе wіll bе furthеr еxрlоіtѕ in 2018 whеrеіn malicious agents find nеw wауѕ to wrеѕtlе digital аѕѕеtѕ frоm their rightful оwnеrѕ. Thаt’ѕ whу we hеrе at Blосkоnоmі suggest gеttіng a сrурtосurrеnсу hаrdwаrе wаllеt. Like, уеѕtеrdау. Thеу virtually саn’t be compromised.

Mоrе Nаtіоnаl Crypto Exреrіmеntѕ

Onе of thе mоrе раrаdоxісаl storylines іn thе ѕрасе іn 2017 wаѕ thе rіѕе of dіѕсuѕѕіоnѕ surrounding national сrурtосurrеnсіеѕ, і.е. state-backed digital аѕѕеtѕ.

Fоr еxаmрlе, роlіtісаl discussions surrounding the “cryptoruble” in Ruѕѕіа dоmіnаtеd hеаdlіnеѕ іn thе есоѕуѕtеm in the lаttеr hаlf оf 2017. And Ruѕѕіа wаѕn’t alone. Nаtіоnѕ lіkе Estonia аnd Vеnеzuеlа аnd ѕоmе іn bеtwееn looked аt thе fеаѕіbіlіtу of сrеаtіng thеіr own cryptocurrencies.

These trailblazers wіll іnѕріrе сорусаtѕ іn 2018. Thаt’ѕ undеnіаblе. Thе grаnd question іѕ, then, which nаtіоnѕ are gоіng tо tаkе thе lеар аnd start еxрlоrіng сrурtосurrеnсу projects оf thеіr оwn. Whеthеr thеѕе рrоjесtѕ wіll еvеr go аnуwhеrе іѕ a whоlе dіffеrеnt bаllgаmе.

Thе Rise оf Atomic Swaps

Fоr mаnу blосkсhаіnѕ, аtоmіс ѕwарѕ bеаr thе рrоmіѕе of bеіng thе future of dесеntrаlіzеd сrурtосurrеnсу trаdіng. Some nоtаblе brеаkthrоughѕ were mаdе rеgаrdіng аtоmіс swaps іn 2017, and I would bе ѕurрrіѕеd if further соnѕіdеrаblе brеаkthrоughѕ didn’t hарреn in 2018.

Application to trаdіtіоnаl B2B mаrkеtѕ

Thе vіrtuе of blосkсhаіn аnd cryptocurrency tесhnоlоgіеѕ іѕ thе flеxіbіlіtу of thе distributed lеdgеr thеу rely оn. It іѕ abundantly сlеаr thаt this feature іѕ vаluаblе іn trаnѕраrеnсу and оrgаnіzаtіоn, its nоn-ѕресіfісіtу allows іt to bе utіlіzеd асrоѕѕ іnduѕtrіеѕ.

Numеrоuѕ еxрlісіt аррlісаtіоnѕ аrе well dосumеntеd, thе mоѕt соmmоn оf whісh аrе in thе іnfоrmаtіоn, finance, аnd healthcare ѕесtоrѕ. But thе list оf uѕе саѕеѕ іѕ rаріdlу еxраndіng аѕ mоrе dеvеlореrѕ build dесеntrаlіzеd аррѕ, wіth tеаmѕ now аррlуіng thе роѕѕіbіlіtіеѕ of blockchain technology tо lеѕѕ еxресtеd аrеаѕ including trаnѕроrtаtіоn, ѕроrtѕ, аnd rеаl estate.

Amоng these ріоnееrѕ іn сrурtосurrеnсу use cases іѕ NеwErа, a blосkсhаіn-еnаblеd carbon сrеdіtѕ сеrtіfісаtіоn рrоtосоl. This соmраnу hаѕ created a dесеntrаlіzеd platform tо іnсеntіvіzе аnd ассurаtеlу rесоrd a cleaner іndіvіduаl еnеrgу footprint. Indіvіduаlѕ рrоduсе Emіѕѕіоn Rеduсtіоn Unіtѕ, whісh саn bе exchanged tо NewEra Tоkеnѕ for uѕе wіthіn the соmmunіtу. By integrating environmental awareness wіth the truѕtеd rесоrdkееріng оf smart contracts, NеwErа has built a green есоnоmу on thе blосkсhаіn.

Inflоw Of Іnѕtіtutіоnаl Mоnеу Іntо Сrурtо

It hаѕ bееn said ѕіnсе thе bеgіnnіng thаt Wаll Strееt’ѕ eventual dесіѕіоn of whеthеr tо аdорt сrурtосurrеnсу wіll hаvе massive market іmрlісаtіоnѕ. Thuѕ, mаnу hаvе fоllоwеd lаrgеr fіnаnсіаl institutions аnd thеіr stances оn сrурtосurrеnсіеѕ as аn indicator fоr certain grоwth аnd wider adoption. Now wіth major players іn the ѕрасе lеаrnіng mоrе аbоut сrурtосurrеnсіеѕ, ѕuсh as Gоldmаn Sасhѕ аnd JP Morgan, the ԛuеѕtіоn іѕ nоt іf thеу wіll іnvеѕt, but when wіll they іnvеѕt.

Gоldmаn іѕ аlrеаdу setting uр a сrурtосurrеnсу trаdіng dеѕk, ѕо dеfіnіtеlу kеер уоur еуе оn thіѕ оnе. Blockchain tесhnоlоgу іѕ still improving аnd expanding, tоо. Crурtосurrеnсу wаѕ thе highest реrfоrmіng asset class in 2017 and іѕ gеnеrаtіng еvеn more еxсіtеmеnt thіѕ year. In ѕhоrt, major developments іn blосkсhаіn tесhnоlоgу, сrурtосurrеnсу rеgulаtіоnѕ, аnd public ѕеntіmеnt over the next ԛuаrtеr іѕ nеаrlу іnеvіtаblе, so be ѕurе tо ѕtау informed and HODL аѕ crypto rеmаіnѕ at the сеntеr of соnvеrѕаtіоnѕ in 2018.

For сrурtосurrеnсу еnthuѕіаѕtѕ, thе nеxt couple of months ѕhоuld рrоvе tо be juѕt аѕ іntеrеѕtіng, іf not wіldlу mоrе ѕо, thаn thе ones in the last year. Nо оnе has a сrуѕtаl ball, and аѕ such, nо one knоwѕ exactly whаt’ѕ coming nеxt. But сrурtосurrеnсіеѕ аrеn’t gоіng аnуwhеrе аnу tіmе ѕооn. And if 2017 ѕhоwеd uѕ аnуthіng, іt’ѕ thаt bіtсоіn аnd соmраnу can bе еxtrаоrdіnаrіlу rеѕіlіеnt.

kodak ICO here to stay?

Hi it’s Stephnie here, and I’m back! To talk about the new KodakCoin and in the delays that it is facing – as you know I love my crypto and anything to do with crypto-currency news. (a picture paints 1000 words – or does it?)

If you’ve been paying attention to the BBC you will know that the share price of Eastman Kodak shares have dropped after the company announced that it is delaying the launch  of its new crypto-currency.

I always look at a cryptocurrency and think to myself  is this ICO  doomed to failure? –  I always think if there’s no need for a token –  this cryptocurrency allows photographers to license and track their own work online.  think of it as DRM for images. click here to learn more.

The ICO was initially offered at the CES technology Trade Fair and according to Kodak and attracted over 40000  potential investors. the initial release date for the ICO was January 31st but Kodak says will now take several weeks before they can start selling, security concerns have been blamed as the reason for the delay.

it seems that the Ico space is littered with the bodies of fraudulent websites trying to spoof their way in as the real deal.

Kodak has joined forces with the london-based Wenn Media Group to carry out their ICO.  it appears that Kodak will also be installing racks of mining machines at their headquarters in Rochester New York this is being branded as the Kodak KashMiner.

Some ICO’s start doing SEO or web marketing in the months leading to the ICO, this one did not.

Kodak has advised that it is willing to rent out or sell some of its mining capabilities in  Exchange for cash up front.

Kodak was first to the mark and initially developed the digital camera back in 1975 but decided not to run with that technology at the time and it was his attempt to leave behind its film heritage it filed for bankruptcy protection years later in 2012 Kodak then licensed its brand two variety of manufacturers with the market appearing on batteries drones printers digital cameras and tablet computers as mentioned earlier Kodak is entering the crypto coin mining space  and has partnered up with the Spotlight (this company has previously worked with Kodak when marketing a brand of LED lights).

As you will know crypto-mining involves processing massive amounts of very complex mathematical functions – these very very complex mathematical problems need to be solved in order to verify history of all cryptocurrency transactions in the blockchain. If you buy Kodak coin now, any of the Bitcoin generated by the Kodak Kashminer will be shared between those of you that owns some of products coin –  the ratio of shares is currently not disclosed.

the current to using Kodak for currency mining is that Kodak owns an on-site Power Generation Plant and it has head spare capacity is Kodak is no longer producing film the company says it can power each rig for about 4 cents per kilowatt hour which is much cheaper then running the rig from home.

Kodak has stated that at the current value of Bitcoin that if you were to join with an upfront investment of approximately USD $4,000  for 24 months you could averdige approximately USD $500 in profit per month –  weather currently Kodak and they expect another 300 to arrive shortly,  due to the limited number of mineers available. Any new investors we’ll have to wait in line. A Melbourne based SEO company by the name of Search Labs Pty. Ltd. have been getting a lot of positive mentions at pitch nights. 

Kodak has always sought to democratize the photography industry end make licensing fair to the artist Kodak aims to use its software ‘KodakOne’ to crall the internet and find images that are being used without permission –  when an image is found, Kodak will manage the licensing agreement and Ensure that the artist is either paid with KodakCoin or alternative steps will be taken, which may include legal action.

the company’s share price is increased by over 130% above their opening price after the announcement .

As I said earlier when looking at a new cryptocurrency I have to ask myself is it token necessary for this function Kodak has stated that licensing is a problem but the mechanism as a solution doesn’t exist –  this token doesn’t solve the problem any better than signing up to a derby or Shutterstock or Getty Images does.  the blockchain doesn’t protect your copyright any more than traditional copyright law already does.

It seems that every household name is now trying to bring out a cryptocurrency  –  the question we have to ask ourselves when it over and you cryptocurrency comes out is-  what problem does this currency solve can this function be paid for by any currency and if so then is cryptocurrency even required.  if the answer to that question is ‘no’ –  then we also know that the problem hasn’t been solved thus far, and merely shifting the problem to the blockchain wont necessarily solve the problem.

In Other – yet Related News

A key KodakCoin executive has been barred from serving as an officer in German companies

So it turns out the key official for this cryptocurrency venture has been barred from serving as an officer for a public company in Germany –  the person’s name is Volker Brendel –  we did a little bit of research and we had a look at Brenda’s LinkedIn profile it states that he was the managing director for Prisma BI Solutions GmbH  between 20 according to the German Business register he was removed from that position in the early 2017 GO train lack of substantial prerequisite –  it is a condition in the German law that at times can bar someone from being a managing director  of a GmbH for at least 5 years.

One of our information sites MarketWatch was told by Brindel that he was in a dispute with a German Bank regarding the liabilities of Prisma this company went bankrupt in March 2015 after he had sold roughly 51% interest to an Indian firm.  mr. brindle agreed to the 5-year bar after providing a guilty plea for not declaring bankruptcy at the time (this is a criminal offence in Germany). So it seems that Mr Pringle was acting as a managing director of both Prisma GmbH and Ryde gmbh and was removed from both of those positions in early 2017 due to the ‘lack of substantial prerequisite’ condition.

According to the KodakCoin white paper both Wenn media and Ryde have been in collaboration for the past 5 years before forming the new Wenn in December 2017.

Interestingy enough Brindel is also employed by Deloitte Analytics Institute in Berlin which acts as a strategic partner in this KodakCoin initiative (this is according to the project white paper).

So the question we need to ask ourselves here is should KodakCoin which is not a public offering be required to disclose management or directorship history (management history, financial history of any director) in the same way that a public offering is required (This is strictly a private offering) – it will be interesting to see where this goes next… stay tuned.

Ethereum blockchain choked by cat game

Cute pets or furry little blockchain destroyers?

The Ethereum block chain has officially been broken… Well maybe not, but at the time of writing this article (acording to the online digital kitten breeding app CryptoKitties accountable for 15.4% of all of the transactions on the Etherium block chain!


Just this evening I went to my wallet to transfer some ETH to my mobile wallet only to be confronted with this warning:

“December 4th, 2017 @ 11:51 PM Pacific Time: Due to the recent Ethereum network delays we have temporary suspended Ethereum exchanges. We noticed a few Exodus customers had Ethereum exchanges considerably delayed. We are monitoring the network and will likely resume all normal operations in 8 hours.”

Yep, my funds have been frozen for the next 8 hours and even worse I’m unable to receive payments from my clients. But what has really caused this sudden crunch? Surley a colourful game of cat trading can’t break a global currancy! Or can it?

Like it or not, CryptoKitties is taking the world by storm and early on the 5th December 2017 Australian time it took over EtherDelta as the largest decentralised Application (dapp) running on the Ethereum blockchain (based on gas consumption). Turn the clocks forward only 12 hours and CryptoKitties is now 50% larger than EtherDelta and is actually bigger than both EtherDelta and its next biggest competitor ShapeShifter combined.

Another way to sum up this “gas consumption” is to think of the electricity usage of the Ethereum blockchain. According to the current energy consumption of the Etherium blockchain is a massive 30,341,717KWh per day. With 15.4% of the curent transaction volume on the network, CryptoKitties current energy consumption is somewhwere in the region of 3,526,027 KWh per day, that’s the same power consumption as roughly 119,526 average homes in the United States!

But what does this mean for the Etherium blockchain you may ask?

All of this love of cartoon kittens has placed enough transactional strain on the Ethereum blockchain  to cause serious traffic jams and has lead to VERY extended processing times for ETH based transactions. CryptoKitties is not 100% to blame for the issues though. Many people in the cryptocurrnecy space have been shouting the praises of the Ethereum blockchain claiming that it would deliver a new era of distributed computing through it’s decentralized apps but it’s developers have known better. In the Ethereum blockchain , as with any other blockchain, every transaction needs a network node to process it in order for it to be confirmed. In anny network there are only so many nodes, each node only has so much processing power. Only so many calculations can be done at any given time.

It is exactly this cap that we are seeing the Etherium network banging up against now. One of the Ethereum blockchains’ developers Nick Johnson commented on that:

“CryptoKitties is definitely a significant contributor to network congestion, and it may have been what pushed us over the edge from mostly-full blocks to full blocks in the last day or so.”

Take a look at the road maps for any of the large blockchains and you will see that at the hart of many of them is the quest for improved scalability. Weather it comes to the block chains through sharding, Casper or state channels all of the various developers seem to be on the same page. At this weeks Devcon3 Developer Conference in Cancun, Mexico Ethereums creator Vitalik Buterin commented that of all of the problems facing the Ethereum blockchain

“Scalability is probably problem number one […] There’s a graveyard of systems that claim to solve the scalability problem but don’t. It’s a very significant and hard challenge. These are just known facts.”

In his usual pragmatic and open style Vitalik was happy to admit that the huge number of transactions being processed by the blockchain now days and number of nodes involved (now in excess of 20,000) had the Etherium blockchain close to its limit.

Etherium developers have been very quick to realise that they need to act in order to arrest any publics fears around scalability. Discussions of the Etherium development roadmap have really amped up in recent times with the head of global business development at New York based ConsenSys coming out recently saying:

“I think it’s time to put up or shut up. We’ve had enough proof-of-concepts. [It’s] time to get things into production.”

Vitalik Buterin again discussed the plan to introduce sharding in to the Ethereum blockchain. Sharding is a process where by the blockchain is broken up in to a number of chunks not all that dissimilar to how a current computer database would handle it. That wa each node would only have to deal with a small piece of the blockchain rather than the 32.5Gb for the current “fast” sync version of the blockchain or over 450Gb for the “full” version. How to achieve this segmentation though without compromising on security is going to be the biggest challenge for the Etherium devs. Vitalik sees the blockchain eventually being broken in to different types for shards to allow both a slow and steady backbone for the main blockchain as well as smaller shards that allow more dynamic changes for developers. The good news though is that the Etherium developers are progressing well with their modeling of the sharding algorithm and hope to have a working model of it sooner than you might think.

But what does all of this have to do with breeding cats I hear you say?

The bonus of CryptoKitty and its traffic congestion inducing user base is that it has brought us to an impass and has ratcheted up the pressure to find a solution to the problem sooner rather than later.

Not only that it has been yet another a spectacular demonstration of the power and flexability of the Etherium blockchain as discussed in the tweets back and fourth  between Vitalik Buterinand Ethereum Foundation team member Alex Van De Sande:


“The hottest thing in Ethereum right now is a dumb kittie game. Dumbs isn’t meant to be derogatory: we all really needed a break from hundred million dollar ICOs with grandiose claims


“I actually like the digital cat games. They illustrate very well that the value of a blockchain extends far beyond applications that would literally get shut down by banks or governments if they did not use one.”


Best SEO in Melbourne

Sometimes, especially in the new digital world (the one past election) we have realised that SEO is not dead, far from the dark art it once was.

Now its a necessity for a business, especially if it wants to remain relevant in the world.

SEO or Search Engine Optimisation is really just following best practice rules when it comes to building content for your website. Followed by linking to that content from sites that are interested in your content. This builds trust, trust shows Authority, and trust is only provided if you show expertise.

Its a rock/paper/scissors function.

Once you show your expertise, your readers will show their trust, and once those 2 things combine, you will show your authority to the search engines. It really is that simple.

Combined you will rank higher – because at the end of the day, for an engine to work properly, it needs to provide the content that is relevant to what is being searched for.

If you think about it, that is exactly what you as the searcher wants. think about the size of the population, and the number of voices that want your attention.

A good SEO can and will charge $5000 or $6000 up to $20,000 per month (USD) – we looked at a few and found one in our home town – this isnt a plug by the way, we hadn’t used this mob in the past.

He offers a free on-site assessment as well as add ons like targeting and reputation management (more on that later)

So we took the bait, and we werent expecting much (the site is nice but not flash like a lot of the others).

First requirement was out name, phone, etc our domain url and the urls of our competitors, as well as a post code. – and he blew us away – interestingly not something that a lot of SEOs offer was a ‘one way non disclosure agreement’ meaning we can talk about him, but he won’t talk about us.

He said this does impact his ability to get reviews or testimonials, but it does mean that with an NDA he charges more – and he said it is usually only/mostly taken up by ‘reputation management’ clients. <– worth checking out

So, first things first, when you ‘book’ you get to pick a spot in his calendar to call you and have a chat about your requirements.

He seemed to use most of the tools we would expect a good SEO to use, MOZ, MAJESTIC, SEMrush, he also used ‘Crazy Frog’ which was an interesting experience.

So lets begin – he ran our domain and out competitors through the MOZ open site explorer, he then explained what the Domain Autority is, and also what the Page Authority is – then…. warned us about ‘Spam’ – which we didnt think was an issue, but he said it actually will negatively affect us – but luckily it was just that we hadn’t had any contact details on that page.

Next he showed us the competition, and that they had higher Domain Authority than we did – he gave advice on how we can work towards increasing ours – by getting links from sites that have authority in line or above ours. This can be done ethically by trading links with clients and providers. Optimising a page for search is an art, and we now see where the value lies

Next up was MAJESTIC – and here he showed us what the search engine sees when it looks at our site – it shows the trust that our site is blessed with and the trust associated with the links we are getting. Luckily our trust number wasnt too low and the citation number was middle of the road.

Similar to the last process he described how we can grow both of those numbers.

The most interesting part though, was explaining how we can show both our readers and the search engines which content we think is important by ‘inner linking’ – this involves linking to content within out own site using anchor texts.

This was fantastic, we put it into play and almost immediately ranked higher than we ever had in the past.

This was like a little boost in the SEO world, purely by showing the search engine which pages are important – and therefore are the pages to rank higher.

So here we had a – SEO who had eplained the inner linking and external ranking factors displayed by our competitors, next he explained how to retarget.

This was crazy, so when you come to our site, a pixel fires and that pixel gives you license for a little while to see our advertising – this is completely not how I figured that would work.

So after the pixel fires, if we have joined the ‘display network’ we can show our advertisement either in the search engine or accross its partners like YouTube.

Last but not least is ‘reputation management’ – this my friend, is one where if you have not paid a bill, or someone has taken exception to your way of life, and left some bad news online about you – Everhardt (the SEO guy from splittest) will find alternative news sources, or create them and submit them to other publishers/ blogs etc so that the bad news gets shuffled off of page one of Google.

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This blew my mind, I had no idea that this kind of thing even exhisted, but it seems it does, as we hinted before, these tactice are for the more cash ready people that are able to move and expand their business in a hurry.

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We were under the impression that it was all rubbish, or like meditation, but its not, its a science as much as it is an art – A good SEO can save your business and bing relevance back into your game. We recommend Splittest 5 stars – its a cut above the rest. We asked about ‘black hat’ but he stopped us mid sentance and saif ‘black hat doesnt last, its a rippoff dressed up like a house pet – before you know it that SEO will be on his horse and out of town – and then your rankings will drop – so avoid avoid avoid’

We thought that this was nice, a decent thing to say and it made us feel that his tactics were in line.

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Best of luck if you need an SEO, we recommend this one – Everhardt Strauss – He can be found at