How to brand E-commerce packaging

Branded ecommerce packaging

A brand’s identity and personality are communicated through packaging. When customers buy from a specific company, they know exactly what they’re getting. Customers want to feel confidence when they buy something, which is why branding is so crucial.

RollsPack can manufacture to the highest industry standard because to its manufacturing excellence and global packaging capabilities, resulting in better pricing and quality.

Cardboard boxes have been regular practice for as long as anybody can remember, but if they continue to be sourced in an unsustainable manner, the world will face major challenges.

This article talks about RollsPack Packaging in Australia and how they view creating packaging with a ‘unboxing experience’ in mind.

1. The Unboxing Experience Is Vital For You And Your Customer

2. Premium Retail Packaging Adds Value To Goods And Businesses

3. High Quality Custom Retail Packaging Add Value To Products And Businesses

4. Make Sure That Your Package Design Reflects A Brand Identity

5. Consider How Much Time Will Be Spent On Opening Up Your Product

6. Create An Efficient Way Of Handling Your Merchandise

7. Use Colourful Box Designs With Bright Colours

Brand loyalty can be utilised to promote customer retention through branding techniques. Returning customers are more likely to make another buy if they see your logo or branding on your product.

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Packaging that is tamper-evident

During a pandemic, tamper-evident packaging is an excellent technique to protect safety. Consumers want to know if their products were manufactured before the pandemic and if they have been altered with after they have been acquired.

Actions to remove toxics from packaging have been stepped up.

Recycling is a cyclical process. Chemicals are present in greater quantities in recycled products than in raw materials. California, Maine, and a number of other states have passed legislation prohibiting or phasing out the use of certain substances. A bipartisan bill has been presented to outlaw them across the country.

New technologies are being developed to assist businesses in making safer packaging decisions. GreenScreen Certified Standard for Food Service Ware is a new technology that provides a safety standard for disposable dishes, ensuring that they are free of PFAS and thousands of other dangerous chemicals.

When migrating away from chemicals of high concern, this new guideline can significantly help retailers, manufacturers, and formulators make sure they’re utilising safe alternatives. Companies should also be mindful of the potential for items manufactured from recycled materials to include high-risk substances.

Consumers use plastics to produce things like clothing, toys, furniture, and gadgets. After use, these plastics are discarded. This procedure pollutes the environment and wastes resources. Consumers desire safe products, but this necessitates the use of less plastic. More recycling and repurposing of materials is required.

We’ll be keeping an eye on these sustainable packaging trends in the coming years.

Recycling is still necessary, but it is insufficient. We must abandon the use of virgin plastic. Companies should bear some of the blame for the harm their products cause.

Technology will be the dominant trend in 2022.

Trends in packaging based on data

Trends in packaging evolve over time. In 2021, a greater emphasis will be placed on sustainability and recyclability. There will also be a rise in the use of materials with recycled content.

Monomaterials are being phased out.

Many people are astonished to hear that plastic is used in so many different forms of packaging. PET (polythene terephthalate) is a form of plastic used for bottles and containers, and some of them are made of it. PET is frequently mixed with other plastics including polypropylene (PP) and high-density polythene (HDPE) (HDPE). These three plastics are frequently found combined in beverage containers, but they can also be found in apparel, carpets, toys, and furniture. Another major material included in packaging is polystyrene (PS). PS is light and affordable, but it is not easily degraded. Cups, plates, takeout boxes, and packing peanuts are common examples of disposable things. PVC (polyvinyl chloride) is a stiff material that is both robust and chemically resistant. PVC is a type of plastic.

Market for Paper is Growing

Plastics can be replaced by paper and cardboard. However, because they aren’t thick enough, they aren’t recyclable. As a result, we should no longer use them!

Alternatives to paper and card are continually being developed. Bamboo paper, stone paper, and other types of paper are among them.

The minimalist food packaging style is gaining popularity.

In the world of food package design, minimalist packaging is a fantastic trend! When creating food packaging, food packaging designers should attempt to adopt minimalistic packaging designs. Labels and packaging designs that are simple are preferable than those that are complex. Always remember that little is more!

Nowadays, minimalist designs are highly fashionable. They enhance the beauty and elegance of products. This is especially true in the case of packaging. The package seems cleaner and simpler when the design intricacy is reduced and fewer colours are used. That is why the importance of minimalist design cannot be overstated.

Food packaging that tells a story is becoming increasingly popular.

Customers are interested in learning more about your company’s personal narrative. Scanning a QR code on their cellphones to view a movie or image gallery could not be much easier. You can construct a QR code or an image-gallery QR code using the QR code parts and use it into your food packaging to create an interactive food packaging trend.

Pepsi has launched, a website that features behind-the-scenes videos and augmented reality technologies.

A food package design trend that allows users to provide feedback

The importance of customer feedback cannot be overstated. It enables businesses to expand more quickly. You may collect client feedback with QR codes without needing to visit stores or offices. This code can be used to direct users to a website where they can offer feedback on your items.

Food packaging should be simple and straightforward to use. It should also be appealing and noticeable.

The persistent instability in the supply chain

As we approach 2022, supply chain shortages are becoming an issue. Due to supply chain issues, raw supplies are being delayed. Manufacturers are having difficulty obtaining the materials they require to produce their items. Demand is outstripping supply for retailers and distributors.

Because to the rising cost of raw materials, expect greater shipping delays. This will create production and shipment delays.

A scarcity of dock personnel causes shipping delays. Delivery timings are slowed due to a scarcity of trucks.

Border controls and travel restrictions, the lack of a universal vaccination authorisation, and diminishing demand owing to blockades have created a perfect storm. To avoid running out of stock, companies that can afford it place huge volume orders.

Larger corporations are squeezing out smaller businesses. Smaller firms are finding it difficult to function due to a lack of supplies. This could result in a product shortage around the holidays.

Foods that are both healthy and immune-boosting

Checks in the gut. The importance of gut health has become widely recognised. Probiotics, prebiotics, and postbiotics are all projected to be huge business in the near future. From alcoholic beverages to baked goods, biome-friendly ingredients are popping up everywhere.

Function comes first, then form. Drinks, meals, and supplements with functional components are becoming increasingly popular. Adaptogens, nootropics, and CBD are being added to a variety of products, including beverages and snacks.

Dr. Madelyn Fernstrom is interested in immune-boosting and sugar-reduced snacks and ingredients. Fresh, frozen, or dried berries are all on the menu. Her list also includes cruciferous vegetables, spices, nuts and seeds, citrous fruits, and fermented foods.

In 2023, oats will still exist, but there will be alternative options. Alternative foods such as pistachios, hemp, barley, and seed will gain popularity. Some meals will include water lilies as an ingredient.

Cashew and pistachio milks remain popular, but potato milk is gaining popularity.

Packaging that is compostable and biodegradable

Packaging that is compostable and biodegradable has become a specialist market. More and more businesses are devoting time, money, and resources to developing packaging that degrades naturally in the environment while causing no harm to wildlife. To lessen their carbon impact, clothing and retail firms have begun to use compostable and biodegradable packaging. Next year, keep a look out for it!

Packaging that is adaptable

Flexible packaging is constructed from thin, translucent or opaque sheets of material. Typically, these sheets are comprised of polymers, although some businesses are beginning to experiment with different materials. Many diverse things, such as food, drinks, cosmetics, and medications, are packaged in flexible packaging. Because it utilises fewer materials and needs less energy to make, it is less expensive than traditional packaging. This sort of packing is better for the environment because it decreases waste and carbon emissions.

Packaging that is environmentally friendly and sustainable.

To save energy and resources, packaging materials should be used as much as possible. Packaging for food should be manufactured from environmentally friendly materials like recycled paper or biodegradable plastic.

QR codes should be used by businesses to make their products more environmentally friendly. Food packaging can be manufactured without the use of any instructions or manuals.

Food producers may now print flyers with QR tags that direct customers to their website. As a result, they are able to provide more specific information about their items.

A PDF QR code is a cost-effective, ecologically friendly, and innovative method of sharing data. It’s also beneficial for linking to a different website or document.

Unboxing experiences that are both immersive and branded

We’ve all heard about branding. It’s the way your company’s branding is graphically labelled and presented. Your logo and identity should be visible on your website. It’s all about establishing a branded environment for your product.

Custom packaging is required. Tissue paper comes in a variety of styles. To ensure that fragile objects do not shatter during delivery, void fillers are utilised.

Your brand is a representation of who you are. It’s a visual representation of what you do and how you do it. You must ensure that your brand is consistent across all platforms. This entails employing the same colours, typefaces, logos, and other elements across the board.

Even freebies like stickers require your business identity in order to improve the unpacking experience. Custom label counters can improve an online retailer’s experience. Expect the importance to be vital rather than good to have by 2022, as more individuals will default to internet shopping.

Continuity and patterns

This year, several brands rely on Packhelp. Some brands make use of a pattern as a primary design feature in their packaging. You can pick from hundreds of pre-made patterns and alter them in an endless number of ways.

Creativity is a wonderful thing. This contest has resulted in some extremely cool designs! Any project would benefit from the use of patterned paper. These papers can be used as backdrops or cut into shapes to create your own patterned paper.

Changing to more environmentally friendly materials

Brands that sell biodegradable and compostable materials require packaging with similar properties, therefore biopolymers were a popular request. Fibre-based materials and non-wood fibres are also becoming more popular, with leaves, bamboo, and sugar cane being the most sought-after alternatives. Many apparel firms, as well as food brands, such as bakeries and chocolate makers operating out of their homes, adopted these packaging solutions, which impacted a lot of food packaging design. It’s worth mentioning that these components are byproducts of other processes, removing the initial product’s entire waste.

The majority of businesses that employ sustainable materials do so by simply switching from one type of material to another. This implies that the new product will be identical to the old one but will be more environmentally friendly.

Anti-counterfeit packaging is becoming increasingly popular.

Counterfeit foods are not only popular in the clothes business, but they have also penetrated the food industry, and food manufacturers have been fighting this problem for years. To track and identify counterfeit items, food manufacturers employ QR codes on their products.

Inks that are good for the environment

Packaging inks are frequently manufactured of hazardous substances. More enterprises will adopt vegetable and soy-based inks this year, which are biodegradable and have a lower environmental impact.


Bioplastics are biodegradable polymers created from biological materials. They’re made to be less harmful to the environment than standard plastics. They aren’t biodegradable, but they help to cut carbon emissions.